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@hatchetman1954 Ooops, sorry. Been off the grid for a while. It depends. Like with a joke you tell, or good storytelling in general, you need to have a feel for it. You need to make sure you establish what the consensus between you and the viewer is pretty early. So we would wait until the...

@hatchetman1954 I used to be a copywriter / growth hacker for a retail company. We would employ counter-signalling pretty often. For example, we'd start a sales pitch very seriously and it would mimic the competition pretty closely, but then, we'd suddenly burst out laughing as if to say "nope...