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@sledhed It will be harder to do as a service business. Instead, you could set up a "goal" every time someone contacts you and you can give the "goal" a dollar value if you know what a lead is worth to you.

@aspiringillustrator You could technically do the same for your SaaS funnel BUT you'll likely be better served by other tools like Mixpanel, Amplitude or Kissmetrics. These tools are 100% event driven and have really flexible funnel reports. You also get access to other relevant reports like...

@aspiringillustrator Good questions. 1) GA has notoriously bad funnel reports but you can set up a really solid funnel through the ecommerce tracking functionality. You track the different steps in your funnel using events (special ones) and the report looks like this. 2) I don't that much...

Warning: this is a huge post at over 3000 words. Let me know if you find it helpful! It seems these days that everyone is running their own ecommerce shop. You can set up your store, find products to sell and start running ads all within an afternoon. Easy right? Maybe. However, while starting...