@richardrussel To begin with Free, it should start with lots of usage. Depends on where you are, Consumer vs Enterprise, make sure that you have something that people can use daily and/or weekly.
@jun_za Here are a few specific example for your articulation:
Demography: Gender, Age, Language, Location, etc.
Culture: Ethnics, occasional activities, system of belief associated to colors and communication, etc.
Hope this would clarify my sentence.
@jun_za Some of your "facts" do not works for me. This lack of demography and culture reference. It would be more helpful if you can list out your personas to strengthen your learning.