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@dirtyglove Try webinars targeted to companies who are good fit. This will be your content for future replays. Upsell - try to evolve as competitors will appear soon. Create better features that your users will benefit. Be at relevant events and network with your target audience, buyers...

@dirtyglove Any add ons with a Microsoft products are usually not that great. Windows OS, Office, need add-on 3rd party for basic stuff.