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@tehka We've run tests that show that it does. In fact, there's a significant delay between the time it takes a post to show up in a hashtag based on which of the two it's placed in. If you hashtag in the comments, it's a crapshoot whether it'll show up straight away, take a long time, or...

@carlwest275 Hashtagwise, yeah it's all the same. They've messed with a ton of stuff to fight bots & the whole likes thing (plus a bunch of new features), but the hashtags work the same.

I help run goso.io, a rule-abiding Instagram growth tool... and one of the most common questions we get is how to optimize hashtags. They're a (rare) built in follower-acquisition channel, purposefully created to help users find posts like yours. Growing without them puts you at a handicap...