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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @cminister111 Yeah definitely don’t pre-sell sell something regulated.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @jessaasm Yes, SaaS. You can't do this in regulated industries. Unless you like jail. 😆
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @jessaasm Deep tech is its own animal. So are regulated products, but you can still engage pharma or industries with long sales cycles to validate your idea. The $250k contract I closed was with the 4th largest health insurance carrier in the country. It was a tiny contract for them and solved...
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @jmueller Some ideas definitely require a threshold to be met before a customer is willing to commit. Hardware, especially technical hardware, is surely one of them. Thanks for mentioning!
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @613jono I loved that book. He narrated the audiobook and you can hear the emotion in his voice. Its awesome. I also like, “how to get rich” by Felix Dennis. And “the first billion is the hardest” by T Boone Pickens. Both have cringe names, but written by successful entrepreneurs.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @613jono Inspo: When I Stop Talking, You’ll Know I’m Dead, by Jerry Weintraub. Early mentor shared it with me. Solid book. Tactical: - The Mom Test - Predictable Revenue - Early Exit (Basil Peters).
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @christfollower19 Hey! Predictable Revenue is by Aaron Ross.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @cmw1994 I’ll check it out. Appreciate the rec.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @ablues13 Great point! Thanks for clarifying that.
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    What are examples of companies that are making $5m+ from global arbitrage (e.g BPO)?

    Here’s a few I’ve come across: Magic ($30m ARR) GrowthAssistant ($6m ARR) New companies. Not the old IT giants.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @strugglingsinner1 Goal is to get them to tell you their problem and not mention your business idea (until it's validated)
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    @paulus59 The book I recommended is a customer discovery book. If you’re up for it, we can chat in real life. Id be interested in understanding your perspective.
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    If you’re building a startup, always sell BEFORE you build (here’s why)

    I’ve met with a 800+ entrepreneurs in my career (VC + startup builder). Many have had an idea and raise money from friends and family before actually validating it by speaking with real customers. This almost always created huge problems later. Please, save yourself the time and money and have...
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