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@hooverfactory Took you up on it and wrote an in depth blog post. Sorry it took so long! https://paulchittenden.com/how-to-grow-revenue-5-levers/

@hooverfactory Yes, I certainly agree with what you are saying. However, your title was about increasing revenue, so I wanted to point out that there are 3 additional levers to achieve that goal. Too many businesses are transactional. They get the customer in, try to make a sale, and that's...

@hooverfactory Great notes on customer experience. However, this is just one lever of revenue growth. There are 4 ways to grow business revenue: Increase the number of leads (whether that be walk-in traffic, website, etc.) Increase your conversion rate (which it seems your post is about)...