@momt You need PPC but not FB, Google Ads PPC, HomeAdvisor, Thumbtack. It works, don't say it doesn't, thousands of franchises and independent cities across the US (including me) have been using it for over 15 years (Google Search Ads).
@job3315 Yup. Urgency with honesty works real well. It also makes your offer concrete and not BS. It's the truth after all, isn't it? You truly need to fill that slot by paying today or someone else will take it.