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I studied Obvi and their influencer strategies that turned a start-up into a $3m brand. Here are 5 strategies from their playbook
I spent a week researching Obvi's influencer marketing strategies. This niche wellness brand managed to explode in popularity, and revenue went from 0 to $3M in 3 years. Thanks to their successful influencer marketing strategy. Here are 5 things you can steal from their playbook to grow your... -
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If you're a DTC founder struggling with influencer marketing, here are some insights I collected from top 5 podcasts
I recently binged on 5 influencer marketing podcasts featuring marketers and founders from brands like Athletic Greens, Olipop, and Oathaus. As someone who's always trying to get better at influencer marketing, I found their insights super useful. Here are some of the key takeaways: For... -
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I studied a sock brand that got 7X ROI from its affiliate program. Here's what I found
I recently came across this sock brand called Outway and was really impressed by its affiliate marketing strategy. Apparently, it helped them get a 7X ROI and thousands of partners in just a week! I decided to dig deeper and see what I could learn from their approach. Here's what I found, and... -
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Influencers kept ghosting me after getting free products...until I used these 5 emails
@yaaqov Sure. You can find the templates here. -
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Influencers kept ghosting me after getting free products...until I used these 5 emails
I know the struggle of sending out free products to influencers, and not even getting a simple "thanks" in return, forget about a social media shoutout. It's frustrating. Feels like a total waste of time. But after some hit-and-trial, I've made a set of email templates to keep the influencer... -
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How a well-crafted “creator offer” dramatically improved my influencer marketing success rate
How a well-crafted “creator offer” dramatically improved my influencer marketing success rate If you're reaching out to influencers without a good offer: -They might just ignore your DMs. -They could quote you an arm and a leg. -Or, plain simple, decline. The solution is: A compelling... -
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I recently came up with a method to find the % commissions for influencers that doesn't eat into profits
Working with influencers on commission? You're way ahead of the usual pay-per-post tactic. Now, find the right commission rate. Too low, and you'll miss great partnerships. Too high, and profits may suffer. Here's a 5-step method I've found the best to set commissions without hurting profits... -
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This is the laziest but the most effective influencer onboarding approach I've found
I've been closely watching how different DTC brands manage their influencer marketing and honestly, it's often made out to be more complicated than it needs to be. There are days and weeks before a creator can start promoting a product and that just delays sales and brand awareness. Then I... -
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2 unique influencer marketing learnings from this men’s skincare brand
The brand I'm talking about is Tiege Hanley. 1— When the founders first started the brand, it wasn't going so well. They knew they had to get an unfair advantage over the competitors. They reached out to a trusted name in men's skincare and grooming -- Aaron M. (~6M+ followers on YT) and... -
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Here's how I tweaked product seeding to influencers to get more posts
@paulx2016 You can find both the templates here: https://www.getsaral.com/academy/alternative-to-influencer-seeding -
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Here's how I tweaked product seeding to influencers to get more posts
🎁 🤦♂️DTC brands sending free products and "hoping" for a shoutout is old school. There’s the modern playbook I've found that works. And it only needs a few tweaks in the old process: 🤳 Step 1 — Picking the Right Influencers: I started focusing on influencers who genuinely resonate with my...