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@edolfhetlur Because they can use it as a PR angle, bit.ly copied us, Google copied us. Snapchat got a huge surge in downloads when they were cloned by Facebook, it was all over the news. :)

@ash1994 No sign up needed, you get loads of backlinks, your product is useful from the beginning on, everbody gets it. That's how you get press and that's how you get into YC. :) The only "flaw" I see is that you could only be a feature instead of a product as bit.ly, goo.gl and the like can...