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@skyl3r Ad spend doesn't need to go up. If you design a business model anticipating $800/month, no reason not to spend that month 1. Could come down over time as well if other lead gen sources ramp up.

@h4wk Love the $800 ad spend in month one. Did the same thing 10 years ago. Have to treat it as an investment. Ot an expense. Congrats!