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@robbie777 I think a lot of people overcomplicate things for the sake of complexity- There's no silver bullet to anything and especially with Digital. Doing fundamental stuff is incredibly important if you want to have a solid framework and not just do an incredibly niche strategy that may or...

@tesslcoil The best way is always to develop a long term plan which means investing into content generation/SEO/building on crm data/a community that you can engage. Id imagine a lot of startups wont be looking at this as they'd be looking to validate their idea asap or look to gain a...

Hey ycombinator peeps, I'm quite active in both r/PPC and r/Searchadvertising, and I've spent the last decade immersed in the world of Performance Media. I hope you find these tips useful for your startups. This is specifically aimed at early stage startups with little to no digital footprints...