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@theneedy The free tier is there to act more like a demo before having to give credit card information, so you can use our tool and see how the image shows in MailChimp. The 'credits used' is only for images that get downloaded so if 100% open the email but don't have images enabled, no credits...

@theneedy That's a difficult question to answer, we wrote a long reply to that in our documentation site: https://docs.okzest.com/get-started/click-through-rate Basically you will see improvements and if you don't think the improvements are enough, we offer a 60 day money back guarantee.

We help improve click through rates in emails by automatically adding text to images wherever you can paste HTML (Mailchimp, Klaviyo etc!) An example, change the name at the end to see the image update...