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@rjtiller Run an AB-test for pricing (but don't code it, just show an error message), comparing your prodcut to others will not give you enough certainty. If you do not have enough volume to get certainty fast enough, just do it. You can always get the next 100 customers if it doesn't work out.

@pofo2020 Most businesses change over time, so "product market fit" is not static. 1. Their business increases or decreases – your solution loses product market fit 2. They go bankrupt 3. They get disappointed about your customer service, mistake, product decision 4. They pay a subscription...

@newlight Every single customer will churn. I think this is a great investment – if the market is big enough, it's a drop in a bucket.