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    Outbound lead generation doesn't work for me

    I'm not even really happy with this. I would be even more exact and sell it as something like "Save 20 hours and 60% off your phone bill with VOIP services"
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    Outbound lead generation doesn't work for me

    @cliff19 Ok, so there are a lot of features there that businesses aren't going to care about or understand. When I'm teaching my staff to write copy, I always tell them to ask themselves "Who cares?" Asking that question will eventually get you to the root of what your USP/UVP is. These are...
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    Outbound lead generation doesn't work for me

    @cliff19 Ouch, yeah that is rough. And VOIP seems like one of the hardest things to sell. You need to start tracking and following up with leads. Get a CRM and set reminders to call or email until you get a definitive answer either way. And even then it's good to check back every so often to...
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    Outbound lead generation doesn't work for me

    @cliff19 IT is really hard. I have done tons of SEO/PPC for MSPs, and that industry is tough. Unfortunately, it's a very commoditized service (everyone has a nephew who is "good with computers" or is just happy using dropbox/google docs). Businesses just don't see the need for it most of the...
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