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Also what are your thoughts for billo.app and minisocial.com kind of apps? Do you see them innovating and making it easier for small brands to scale up in their nascent stages?

@andyfoundlight That's a great way to make creators aware of what's performing better in real time. I'm sure that scripting and ideating wrappers will become commoditized very soon with flooding of various apps/ models. This is so true in every form of content that's out there, for brands and...

@andyfoundlight Thanks for your insights. I believe the YouTube game is a long shot whereas Instagram and tik tok are fairly smaller. For creators, it's probably easier to monetize on the latter two as the brands payment is made immediately the UGC is created whereas on YouTube, most payment is...

@andyfoundlight What's your opinion on billo and other apps like mini.social?