quick tip

It's hard to put in words how I feel right now. It elation + optimism for the future + the world being more colorful. If I could turn this feeling into a pill, I'd be the #1 store on Shopify. It's like I have a new life. I don't know if I got lucky or it was persistence. Here are the things I...

Copy matters. A lot. A site with incredible copy but terrible design will do far better than one with world-class design but horrible copy. Why? Because copy conveys the message. Copy seduces the reader. Copy makes a hot cup of cocoa for you while lighting some candles and putting on slow...