UPDATE: Thanks all for so many comments and suggestions. It was never a matter of whether any designer/artist is “worth” the money they are quoting. They absolutely are worth every penny and the investment in the business. Hundreds of hours and years of experience go into the designs this illustrator creates, usually by hand too. It was entirely an accident that I ended up talking to someone completely out of my logo league and he was nice enough to humour me
It was more whether I am over valuing the importance of the logo v that investment for my industry at this early stage. As many have said, this is a word of mouth sector primarily and many daycare services here don’t even have a logo on their van, so while it is important to my brand to have something I love and that reflects my business maybe it’s not something to labour over too much when there are so many other things to pay for. Hopefully I can find something in between but I’ll be sure to thank the artist for being so gracious with his time and offer.
Lastly, I’ve had a play with AI for fun but I’d rather help keep someone else’s business going by paying a human for a service.
Setting up a doggy daycare business. The branding and aesthetic is important to me, it’s a competitive industry and much of our interest will come from the logo on the dog vans around town. I’ve paid a couple of cheap graphic designers off Etsy to have a go already but they’ve sent back basic stuff I could do myself on Canva. Fair enough, get what you pay for.
I then asked a local shop who did their signage as it’s really unique. I got in touch with the artist and he’s been super lovely back and forth but it turns out he is pretty high end (Jack Daniels labels, Distilleries, Album covers etc). His basic packages start at £4k. He was good humoured about my £500 budget anyway and has offered to do a one concept design if I can push it to £1k. I believe one concept means we’ll agree on a concept from ideas I’ve already shown him and we’ll revise this one - rather than the standard 4 or 5 concepts they would usually come back with, which would be much more time intensive. I know this is still not expensive for logo design in the grand scheme and that businesses pay mega bucks but I don’t know if I’m getting carried away.
I do feel like he’ll create the logo I need and I should be able to expense it but is £1k a silly amount of money for a dog daycare business?! I do have the funds, it’s more if and how I can rationalise the investment. Any thoughts either way?
It was more whether I am over valuing the importance of the logo v that investment for my industry at this early stage. As many have said, this is a word of mouth sector primarily and many daycare services here don’t even have a logo on their van, so while it is important to my brand to have something I love and that reflects my business maybe it’s not something to labour over too much when there are so many other things to pay for. Hopefully I can find something in between but I’ll be sure to thank the artist for being so gracious with his time and offer.
Lastly, I’ve had a play with AI for fun but I’d rather help keep someone else’s business going by paying a human for a service.
Setting up a doggy daycare business. The branding and aesthetic is important to me, it’s a competitive industry and much of our interest will come from the logo on the dog vans around town. I’ve paid a couple of cheap graphic designers off Etsy to have a go already but they’ve sent back basic stuff I could do myself on Canva. Fair enough, get what you pay for.
I then asked a local shop who did their signage as it’s really unique. I got in touch with the artist and he’s been super lovely back and forth but it turns out he is pretty high end (Jack Daniels labels, Distilleries, Album covers etc). His basic packages start at £4k. He was good humoured about my £500 budget anyway and has offered to do a one concept design if I can push it to £1k. I believe one concept means we’ll agree on a concept from ideas I’ve already shown him and we’ll revise this one - rather than the standard 4 or 5 concepts they would usually come back with, which would be much more time intensive. I know this is still not expensive for logo design in the grand scheme and that businesses pay mega bucks but I don’t know if I’m getting carried away.
I do feel like he’ll create the logo I need and I should be able to expense it but is £1k a silly amount of money for a dog daycare business?! I do have the funds, it’s more if and how I can rationalise the investment. Any thoughts either way?