This is for the business owners wondering why their facebook ads never work. The number 1 thing that can improve your Facebook ads is SETTING UP THE RIGHT OPTIMIZATION GOAL! I help lots of people with Facebook ads and while things like how good your ad images or videos are matters, the thing that usually hurts people the most is not selecting the goal that actually finds the right people.
For example, if you are sending people to your website and want them to take a specific action, you should add a meta pixel to track that action.
Not only does this help you know which ads resulted in sales, but this also helps Meta to find the right people.
If you made a campaign and selected "traffic" or "get more website visitors" THIS IS NOT THE SAME THING. This is people most likely to click off-site, but not necessarily people most likely to take the specific action that you want them to.
I hope this helps somebody, happy new year and good luck on your business!
For example, if you are sending people to your website and want them to take a specific action, you should add a meta pixel to track that action.
Not only does this help you know which ads resulted in sales, but this also helps Meta to find the right people.
If you made a campaign and selected "traffic" or "get more website visitors" THIS IS NOT THE SAME THING. This is people most likely to click off-site, but not necessarily people most likely to take the specific action that you want them to.
I hope this helps somebody, happy new year and good luck on your business!