7 Copywriting Frameworks

[trychange]

Copywriting templates are B.S.

They are rigid and don’t provide room for creativity

Instead…

Learn frameworks.

Frameworks guides sequencing and flows.

Here are 7 Copywriting Frameworks:

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1. AIDA
   

Attention: example hook of this post: templates are BS

Interest: For example, templates are rigid.

Desire: to learn frameworks

Action: read the whole post

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1. PASTOR
   

Problem: templates are BS

Amplify: because they are rigid and not creative

Solution: learn frameworks aka loose rules

Testimonial: proof — examples in this post

Offer: learn about 7 frameworks

Response: read the whole post

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1. 4 P’s
   

Promise: bold claim aka templates are BS

Picture: future pacing aka imagine if you could write 6-figure copy

Proof: testimonials

Push: reason to start right now

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1. PRUNE
   

Point: bold claim aka templates are BS

Reason: because templates take creativity out of the eqn

Unveil: proof aka templates gives you exact wordings

Nail: use analogies to make your point

Exit: Call to action

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1. SLAP
   

Stop: bold claim or the pressing problem

Look: the solution

Act: why they should take action right now

Purchase: call to action

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1. So what
   

Introduce a problem.

Explain the consequences of not solving the problem

Finally, show them the solution.

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1. PAPA
   

Problem: introduce a problem

Advantages: show the advantages of solving it

Proof: testimonial

Action: call to action

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BONUS: Storytelling framework

Star-Story-Solution

Star: introduce the main character of your story.

Story: tell a compelling story to keep the reader hooked.

Solution: an explanation of how star solved the story.

TL;DR

• AIDA

• PASTOR

• 4 Ps

• PRUNE

• SLAP

• So What

• Star-Story-Solution