8 Psychology Hacks for Cold Emails 🧊

[jane2468]

1. Don't use HTML template
2. Add “Sent from my iPhone” at the end when you're following up
3. Write the subject line in small caps
4. Mention the recipient’s city
5. Insert personalised Image
6. Hire VA to personalise first-line ice breaker
7. Use RE: in your Automated follow-up
8. "Quick question" is so far the best subject line for cold emails

Which one is your favourite hack?

 

[taratorit]

@jane2468 Re: In the follow up such a red flag. Whenever I see it I roll my eyes. Has anyone see that work?

 

[jane2468]

@taratorit It’s debatable. Depends upon how you’re sending the follow-up email. Most email softwares doesn’t include the content of first email in follow-up, which makes it skeptical for inbox providers whether it’s a follow-up or just a gimmick.

 

[allen]

@taratorit Works imo. Depends on the person obviously though. But has a better chances for getting atleast an email open

 

[evnoca]

@jane2468 Nice tips!

 

[jane2468]

@evnoca Thanks man!

 

[treselinton]

@jane2468 Yeah the personalsied first line and "Quick Question" SL are undefeated.

I like to use variations of the SL like: "Quick question {{Firstname}}" or "Idea for {{CompanyName}}"

Wouldn't say it's a hack but when I'm cold-emailing businesses - I like to be short and to the point. For me personally, I'm just trying to get them to reply with something like "I'm interested, tell me more"

 

[thisfeller]

@jane2468 Nice tips! I'd never thought about putting "Sent from my iPhone", I'll try this out

 

[jane2468]

@thisfeller sure

 

[belaya_zvezda]

@jane2468 any advice on scaling? how do i send 1k emails daily?

 

[isabelle44]

@belaya_zvezda Connect your Gmail to send through an SMTP server

 

[belaya_zvezda]

@isabelle44 Since I am new to this, may I please ask you three followup questions?

1. What is an SMTP server?
2. How is it different than sending from regular GMail?
3. How to connect gmail to a smtp server?

 

[jane2468]

@belaya_zvezda Surprisingly, I've answered exactly these three questions in one of my informational videos. You may want to check this out:

 

[1shae123]

@jane2468 Can you elaborate briefly on why for some of these? For example, replying with "sent from my iphone." Is that meant to look like you're responding immediately and while out showing you prioritize their needs?

 

[jane2468]

@1shae123 Sent from my phone works well with follow ups.
When you manually send someone an email with an iPhone, it adds sent from iPhone at the end.

Now, if you’re using a tool to send automated follow ups, they’re not going to know you did it with an automated tool. It’s a psychology hack to trick them. I would craft my follow up email like this:

Subject: RE: {subject_line}

{first_name}, did you see my previous email?

Sent from my iPhone

 

[1shae123]

@jane2468 I understand how it works, I was curious what the psychology trick is. What impact does it have on the recipient?

 

[taylam]

@1shae123 I believe they’re saying that the impact is to make an automated email seem like it’s not an automated email. People don’t run automation scripts from their phone (at least as far as I know) so by adding that it gives the impression that it’s a personalized email just for them as opposed to a template that was auto sent.

 

[jane2468]

@taylam Correct!

 

[kriiisten]

@jane2468 Excellent, nice, succinct, and useful!

 

[jane2468]

@kriiisten Thank you!