dilynwrcrist
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Top 5 Updates of the Week:
- Meta Lay-offs 11,000 employees reducing the team by 13%.
- Tiktok shops e-commerce feature now rolling out in US after UK Testing.
- Instagram confirms “Reels Scheduling” up to 75 days worth of reels.
- On Saturday, Elon Shits down Twitter Blue again and now everyone is waiting for his next step.
- Google rolls out Ads Editor v2.2 with optimized targeting and 11 new features.
- Twitter lay-offs 50% of employees alongside Major Executives, Elon Fears Bankruptcy.
Google:
- Google allows custom dimensions in GA4 Reports.
- Google Ads Reach Platform now forecasts Video Action Campaigns.
- Google introduces Ads Data hub for Marketers & Advertisers.
- Google rolls out Ad Frequency For Youtube Campaigns.
- Google Ads API v12 updates Client Libraries & Code Examples.
Tiktok:
- TikTok’s global revenue falls down $2 Billion due to platforms huge spending and slow economy.
- Tiktok launches new Climate Initiative Global Campaign called #Climate Actions.
Instagram:
- Instagram launches new Web Interface to take advantage of large screens.
- Instagram working on ability to add music to normal photos turning it into Video Content.
Meta :
- Meta acquired Audio-recognition AI platform called Audio Analytic.
- Meta outlines new changes and tactics they will use for Climate Awareness related to Climate Change.
Twitter:
- Twitter’s overall Ad Business saw a growth after Elon Musk takeover besides people calling out, report shows.
- Elon Musk promises that he will pay Video Creators 10% more than Youtube.
- Twitter to filled with verified Fake Brands and Parody Accounts creating a maniac and making brands quit Twitter.
- Twitter advertisers talk with Elon Musk and say Elon blew it up and they don’t why he is doing that.
- Elon launches an official badge alongside “Verified badge” and cancelled it immediately and now it’s back.
- Twitter is up to a lot of changes, these were the some I thought needed to be shared with you.
YouTube:
- Youtube launches Live Q&A session for Livestream.
- YouTube plans to launch YT shorts for Smart TVs.
- YouTube launches “Youtube to You” A holiday marketing Plan to increase in-app shopping.
- Youtube expands comments translation and smart replies to more users.
- YouTube Music and premium reaches 80 million paid subscribers.
Pinterest:
- Pinterest’s viral Invite-only Shuffle app available to general public now.
- Pinterest informs about recent algorithm improvements for better in-app engagement.
LinkedIn:
- LinkedIn partners with Github to launch Coding training program in LinkedIn Learning.
Reddit:
- Reddit now allows you to mute sub-reddits of your choice.
Marketing:
- A Guide to Twitter’s new competitor “Mastodon”.
- Paramount reorganises Ad sales structure amid declines.
- Airbnb shares that focus on Brand Marketing instead of Search is working.
- Bing tests AI chats feature at top of the search results.
- Other: FTX, A crypto-platform files for bankruptcy and causing a major distrust among Financial and Crypto community.