For a 2-sided marketplace, do I need to create separate documents (e.g. lean canvas) for both sides?

[freckledwilding]

When I say 2-sided marketplace, I'm referring to something like Yelp where their product offers almost equal value to both restaurant and consumer.

I'm creating startup planning frameworks (e.g. lean canvas, product-market hypothesis, SWOT, STEP, mission statements, executive summaries) and I don't know if I should make one for the restaurant-customer and one for the user-customer.

I'm mostly confused when it comes to analyzing revenue streams and ARPU (annual revenue per user) because the main revenue source comes from targeted-ads which the businesses pay for, but is still dependent on users viewing those ads. So I'm not sure if I should write that users technically have $0 ARPU

 

[elenya]

@freckledwilding It isn't a two side marketplace. You are selling access to a market . Like any publication.

 

[sjasti]

@freckledwilding I know this isn't the answer you want but read: Matchmakers: The New Economics of Multisided Platforms

Then read it again.