Funnel and P&L tracking

[jamesbates]

Just wonder what everyone's using for tracking?

For a B2B SaaS I'm using a Google spreadsheet which sources data from Google Analytics (web traffic and free trial registration) and Hubspot (conversion, churn, money in/out). Some specific data comes directly from our app.

We're tracking:
- web visitors
- free trial registrations
- purchases
- churn
- MRR
- Revenue
- Refunds

 

[nineteenkilo]

@jamesbates Hubspot, Quickbooks Online. Done

 

[thefirstoftheseconds]

@nineteenkilo Same