dilynwrcrist
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- A jump from 36% in 2023 to 80% publishers saying high quality content makes most notable impact on brand lift. (read)
- In Australia, 85% of brands believe AI will improve customer engagement, but only 22% of consumers agree. (Twilio)
- A new interbreed and Unyoked study discussing, What’s the role of nature in creativity? (WFA)
- New Data from Financial Times shows big differences between millennials. They have too much inequality in wealth and finances, like Boomers but more. (GB)
- New benchmarks report shares LinkedIn engagement is up 44% YoY, approaching 3.85% engagement rate in 2024. (SN)
- 59% Teens in a latest survey shared Nike is their favourite footwear brand. (more)
- New report shares Brands running awareness campaigns + performance campaigns saw a 31% YoY (Return on Ad Spend (ROAS) boost in Q1 2024, compared to a 32% YoY ROAS decline for brands which only leveraged performance. (Nest)
- 25% of bosses formally ban AI use at the workplace. (report)
- 45% of Australian workers at businesses don't consider copyright laws when performing their duties. (report)
- New report shares Expedia ad tools lead to 90% visibility boost. (MB)
- New Survey shares that 90% consumers are willing to try conventional or non-cultivated meats. (Edu)
- 85% of consumers in a latest US survey said they feel like they are being “nickel-and-dimed” when they are asked to pay an extra fee to process a credit card payment. (CS)
- A new study sharing impact of live chat social interaction in live streaming commerce. (report)
- 58% of streaming content viewers say exclusive content majorly or moderately impacts their likelihood of subscribing to a streaming service. (report)
- 49% of consumers in Scotland shared they have cut non-essential spend in Q1 2024. (SF)
- 1 in 4 UK adults confessed to never cleaning their smartphone. (PR)
- On average, shoppers indicated they believe their primary store has a net profit of 31%, a slight decrease from the results the last two years of 35% (2023) and 33% (2022). Still, It’s not even close to average net profit for a supermarket which has always been close to 1%. (FW)
- Replacing Google: 21% of 18- to 24-year-olds start with TikTok search, while 5% start on YouTube. (ES)
- 99% of European manufacturers view clean label products as essential to their business strategy, with 87% already incorporating these into their products. (biz)
- 62% of Gen Alpha gamers play 5+ hours per week, VS only 17% of Gen Z. I mean they are kids, but the stat about millennials being real close to Gen-Z in terms of gaming habits is something. (report)
- A new Gallup survey revealed Gen-Z is less happy than other generations. (FB)
- Surprise: McKinsey shares Gen-Z spends more on grouches than any other categories. (report)
- Germany’s consumer watchdog warns consumers about falling Olive Oil Quality. (read)
- PA’s survey shares 42% of Security System Owners Expect Police To Respond To An Alarm Within 10 Minutes. (WP)