How a well-crafted “creator offer” dramatically improved my influencer marketing success rate
If you're reaching out to influencers without a good offer:
-They might just ignore your DMs.
-They could quote you an arm and a leg.
-Or, plain simple, decline.
The solution is:
A compelling creator offer (a proposal brands give to influencers, outlining rewards like pay or products for brand promotion).
We used this for a cookies brand. They went from having 0 influencers posting about them to 35 influencers posting about them regularly, in just 1 month.
Here's how a compelling creator offer is made —
It has 3 elements:
1— Incentive for the creator
2— Deals for followers
4— Special perks for creators
Direct incentives for the creator:
This could be free products, commissions, or flat fees. The golden combo is — Send them free products and offer a commission on sales they generate.
It's a win-win. They get initial value and an incentive to truly back your product.
Deals for followers:
Many brands give discounts to people who purchase via an influencer's code or link. But you can get creative with this:
If someone buys via influencer links you can also -
Give free shipping
Add freebies to the order
Offer free customization on your product (e.g. a bottle with customer name)
Distinctive perks for the creator:
This is where you let your brand shine uniquely.
-Organize exclusive retreats or gatherings.
-Invite influencers to product launch parties - give them the first scoop.
-Do you have a connection or an expert in your industry? Arrange specialized workshops they wouldn’t find elsewhere.
-Offer bonuses when they hit sales milestones. Set those clear goals and watch them be more driven than ever to promote your products.
I've jotted down the full strategy and 2 case studies. If you're interested to read, let me know in the comments & I will share.
If you're reaching out to influencers without a good offer:
-They might just ignore your DMs.
-They could quote you an arm and a leg.
-Or, plain simple, decline.
The solution is:
A compelling creator offer (a proposal brands give to influencers, outlining rewards like pay or products for brand promotion).
We used this for a cookies brand. They went from having 0 influencers posting about them to 35 influencers posting about them regularly, in just 1 month.
Here's how a compelling creator offer is made —
It has 3 elements:
1— Incentive for the creator
2— Deals for followers
4— Special perks for creators
Direct incentives for the creator:
This could be free products, commissions, or flat fees. The golden combo is — Send them free products and offer a commission on sales they generate.
It's a win-win. They get initial value and an incentive to truly back your product.
Deals for followers:
Many brands give discounts to people who purchase via an influencer's code or link. But you can get creative with this:
If someone buys via influencer links you can also -
Give free shipping Add freebies to the order Offer free customization on your product (e.g. a bottle with customer name) Distinctive perks for the creator:
This is where you let your brand shine uniquely.
-Organize exclusive retreats or gatherings.
-Invite influencers to product launch parties - give them the first scoop.
-Do you have a connection or an expert in your industry? Arrange specialized workshops they wouldn’t find elsewhere.
-Offer bonuses when they hit sales milestones. Set those clear goals and watch them be more driven than ever to promote your products.
I've jotted down the full strategy and 2 case studies. If you're interested to read, let me know in the comments & I will share.