Having mentored more than 40 different growth teams across industries over the last couple of years, I've decided to pen down a couple of things that I noticed can make a huge difference between the best growth teams and the rest. I plan to make a much larger playbook for growth teams going forward (feel free to reach out if you'd like to discuss)
As a Growth team, your first step is to figure out your North-Star Metric, Key Metrics, and Objectives. Once you've done that, and you're starting to run some experiments already, the next biggest hurdle that you would face is ensuring consistent team alignment on what worked, what didn't, and what we're doing about it. This translates to:
Consistent weekly growth meetings
To be successful with growth, it’s about being a bit stubborn with a routine. No, not running the same experiments all the time. By stubborn I mean you need to review, brainstorm, and plan as a team, consistently.
This is the ideal 1 Hour Weekly Meeting structure that I've found to make a difference:
In the beginning “smaller is better”. You’re low on resources, need to test and see what works, and be able to pivot quickly. Instead of running complicated and long experiments that you’re not sure will work out - cut them down to bite size chunks. Sure, at the beginning you’ll spend more time planning your experiments than executing them, but in return you’ll get:
Of course, during any experiment your team runs, they need to ensure proper documentation of the learnings, that are also accessible by the entire team. This way, everyone will not only find ways to improve or what experiments to increment next; they’ll also know, more importantly, why things didn’t work. And believe me: learning from “mistakes” and understanding how not to repeat them turns your growth from steps to leaps in just a matter of weeks.
With all these three, your team will have the visibility, focus, and documentation they need to just get to it and grow consistently.
Hopefully this helps some new growth teams to manage their process better and get more sustainable results. If there is a particular process that worked for you, I would love to hear about it as well!
As a Growth team, your first step is to figure out your North-Star Metric, Key Metrics, and Objectives. Once you've done that, and you're starting to run some experiments already, the next biggest hurdle that you would face is ensuring consistent team alignment on what worked, what didn't, and what we're doing about it. This translates to:
- Consistent weekly growth meetings
- Consistent weekly experiments
- Consistent sharing of learnings
Consistent weekly growth meetings
To be successful with growth, it’s about being a bit stubborn with a routine. No, not running the same experiments all the time. By stubborn I mean you need to review, brainstorm, and plan as a team, consistently.
This is the ideal 1 Hour Weekly Meeting structure that I've found to make a difference:
- Look at how your metrics are moving (10 minutes)
- Check the status of your experiments - what worked, what didn’t, how you’d improve next time (15 minutes)
- Define what you want to achieve next week (10 minutes)
- Get to brainstorming ideas on what experiments you can run to achieve those goals (20 minutes)
- Quickly assign who is responsible for what in the next week (5 min)
In the beginning “smaller is better”. You’re low on resources, need to test and see what works, and be able to pivot quickly. Instead of running complicated and long experiments that you’re not sure will work out - cut them down to bite size chunks. Sure, at the beginning you’ll spend more time planning your experiments than executing them, but in return you’ll get:
- A team that’s more focused and data oriented.
- Quicker wins, better morale.
- Learnings at the cost of little resources.
- Efficient iterations.
Of course, during any experiment your team runs, they need to ensure proper documentation of the learnings, that are also accessible by the entire team. This way, everyone will not only find ways to improve or what experiments to increment next; they’ll also know, more importantly, why things didn’t work. And believe me: learning from “mistakes” and understanding how not to repeat them turns your growth from steps to leaps in just a matter of weeks.
With all these three, your team will have the visibility, focus, and documentation they need to just get to it and grow consistently.
Hopefully this helps some new growth teams to manage their process better and get more sustainable results. If there is a particular process that worked for you, I would love to hear about it as well!
