How to monitor and reach out to your competitor's customers on LinkedIn

The goal: Make sure you never miss a beat when monitoring competitors.

The challenge: You always feel a step or two behind the competition and need to switch up your strategy to keep a closer eye on them.

The solution: Use a dabble of automation to keep tabs on the sales strategy of the competition on autopilot and then undermine it!

Why use this approach?

Competition is the lifeblood of sales. Use this method to get a close look (on autopilot!) at what your competitors are doing and then turn it around to your advantage.

Step 1: First things first, set up this Phantom to monitor competitor brand mentions based on content searches. Set this Phantom on automatic to stay informed about what your competitors are up to and what their customers are saying about them. Use the advanced filters during your setup to refine your search goals for a more targeted outcome.

Step 2: Next, hop on over to any trusted company review platform to get in-depth insights of what gets under their skin via the likes of Capterra, Trust Pilot, G2 or TrustRadius. Take some notes and save some key talking points for later.

Step 3: Now, use the LinkedIn Search Export Phantom again, just as in step 1, but this time carry out a search of your preferred targets. Remember the narrower the search filters, the better it is for your results. You've now got a set of talking pain points and key insights about what your competitors are up to.

Step 4: Apply a qualitative strategy to reach out to 100 prospective leads a week via the LinkedIn Network Booster Phantom to respect the new weekly limit imposed by LinkedIn. Avoid a pitch from the start but instead, apply a slow and steady approach to meeting their needs.

Get Hyped With These 3 Fresh Ways to Generate Leads on LinkedIn.
 

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