I bought a simple app from a startup and have grown it 3.5x - marketing advice?

[elijah0999]

A startup had built this internal tool called Translate Channels that they used to communicate with their international team. When they ended up winding down their startup, I acquired it from them, rebuilt it from the ground up, and I've been running it the past few years.

I acquired the app for $8k when it was doing ~$250/month, and at the current monthly revenue ($919), it will do $9,480 in profit the next 12 months with little input from me. I'm still trying to figure out the best way to grow it, so I'm trying different things and seeing what works.

The app itself is super simple: just a Slack app that uses the Google Translate API to automatically translate messages based on the team's settings.

Anyone have experience growing a small SaaS product?

 

[malachy]

@elijah0999 I am thinking... I know someone who's business (which is quite successful) is bridging business gaps for large companies between the US and China. If you can get people like that, who's sole purpose in life is to bridging cultural gaps, that would do the trick

Looks like a great product by the way

 

[elijah0999]

@malachy That’s a great point. The current customers I have are exactly that, so I think you’re totally right.