I tracked November’s Marketing Updates: Youtube & Tiktok E-commerce Changes & Google Updates You Missed!

[dilynwrcrist]

Tiktok​

1. Tiktok launched First In-app Business Shops In US, launching it’s long awaited e-commerce feature this month.
2. Tiktok Added new Demographic Insights to Ad Manager.

Instagram​

1. Instagram launched “Reels Scheduling” up to 75 days worth of reels.
2. Instagram launches Home & Explore Ads Placement via Marketing API.
3. Instagram launches new Web Interface to take advantage of large screens.

Meta​

1. Meta Lay-offs 11,000 employees reducing the team by 13%.
2. WhatsApp launches communities, big Chat groups with up to 1,024 members allowed.
3. Meta opens Facebook’s Professional mode to all creators globally.
4. Meta launched Business Messaging Accelerator Program.
5. WhatsApp launches “Polls” to allow people to share interactive polls in Chats.
6. Meta’s new data breach leaked nearly 500 million user records up for sale, now the platform is being sued for $265 million.

Google​

1. Google introduces Ads Data hub for Marketers & Advertisers.
2. Google ends long-time App “Hangouts”.
3. Google rolls out Ads Editor v2.2 with optimized targeting and 11 new features.
4. Google allows custom dimensions in GA4 Reports.
5. Google Search adds new Spam policy: Policy circumvention.
6. Google rolls out Ad Frequency For Youtube Campaigns.
7. Google is getting rid of similar audience segments.

Twitter​

1. Twitter is working on a feature to automatically break long tweets into threads.
2. Twitter is bringing back end-to-end encryption DMs and planning to remove “source of the tweet” feature.
3. Twitter to launch new blue, gold and grey verification stickers from Friday.
4. Elon musk’s twitter 2.0 plans to add Voice & Calls and encrypted chats, Elon to partner with Signal app.
5. Twitter reports shows they lost 50 of their Top 100 Advertisers and now Apple is trying to remove twitter from App Store.

Youtube​

1. YouTube to allow creators to go-live together as a co-streaming feature available on Mobile Apps for now, no desktop version is planned.
2. Youtube launches Live Q&A session for Livestream.
3. Youtube increased the ability to add Music to Shorts, you can add up to 60 seconds of a YouTube song.
4. Youtube starts testing shopping and affiliate features in Shorts.
5. Youtube unveils online marketplace for Streaming services as a new service.

Snapchat​

1. Snapchat partnered with Amazon to launch new AR filters & lenses for product try-ons.
2. BigCommerce teams up with Snapchat to help US merchants to integrate their shops within the app.

LinkedIn​

1. LinkedIn launches “Brand Safety Hub” to protect Brands on platform from Spams.
2. LinkedIn’s new feature allows you to schedule posts for later.

Marketing & Advertising:​

• Apple is offering new Ad placements on Today Tab and Product pages.
• Microsoft credit Card Ads are now available globally + 11 new product updates from Microsoft.
• Signal to roll out Snapchat like stories feature.
• Walmart’s revenue increased 30% in Quarter 3.
• Microsoft Video Ads are now broadly Available.
• OnlyFans partners with Spring to provide Shopping Features to Creators.
• Twitch Shares New Updates coming to platform and its Ads program.
• Clickup & Hubspot announces strategic partnership for new solutions.
• This Year’s Black Friday sales Top $9 Billion in new record.
• Shopify is testing new Universal Search Feature.
• Twitch relaunches it’s Live Shopping Event “Pog Picks” for Holiday Season.

These were the marketing updates and changes of November. I track marketing Updates every week and you can read all the updates of this year listed here for free.