I recently binged on 5 influencer marketing podcasts featuring marketers and founders from brands like Athletic Greens, Olipop, and Oathaus.
As someone who's always trying to get better at influencer marketing, I found their insights super useful.
Here are some of the key takeaways:
As someone who's always trying to get better at influencer marketing, I found their insights super useful.
Here are some of the key takeaways:
- For luxury brands, prioritize a smaller number of high-quality UGC pieces that align with your brand identity, rather than focusing on quantity.
- As your brand evolves, be prepared to reinvent your influencer marketing approach every 6 months to effectively reach different customer segments.
- Monitor organic influencer content featuring your product to gauge audience interest and identify potential paid partnership opportunities (I'm using getsaral to do this for my brands).
- Having founders actively engage with fans on social media platforms like TikTok can help your brand stay connected to trends and your target audience.
- Influencers often have a deeper understanding of social media algorithms compared to traditional content creators, making them more effective at driving engagement.
- Diversify your influencer partnerships across various niches and platforms to find the most cost-effective and impactful collaborations for your brand.
- Provide influencers with key educational information about your product, but avoid strict scripts to maintain authenticity in their content.
- Leverage your own following as a founder to test product-market fit and validate concepts before launching full-scale influencer campaigns.
- Create unique, themed PR boxes for influencers to generate excitement and drive traffic during major brand milestones, such as retail expansion.
- Analyze which product features or usage scenarios drive faster repurchase rates, and focus influencer content on highlighting those aspects to boost sales.