Learn to make efficient Facebook ads by piggybacking off brands great at it

[burningbright307]

I build a website curating Facebook and Instagram ads that entice people to click and buy. It includes 300 ads for ecommerce, SaaS, mobile apps, and more.

All the ads are handpicked and showcase various "templates" that tend to greatly perform in late 2020. By template, I mean UGC for e-com, screencasts for SaaS, fake gameplay for mobile games, etc.

URL: pivads.com

The tool is 100% free and built with no-code. Here's how to use it to find references you can piggyback off or inspire from.

Start with applying filters to narrow down the scope of ads you want to dive in. Industry and Niche filters might be paired (AND) or used independently.

1. Your main goal is to break down a specific ad creative you liked into smaller parts. E.g. great ads usually start off with an enticing opening, a pattern interrupt, or a hook (to awake viewers from the scrolling coma). Once you identified the key parts try to ideate how to recreate them for your product.
2. Note that ad copy might be as important as the ad creative (that's why the ads are captured in full). Again, consider piggybacking off the copy of the "example" ad.
3. Each ad has a link to the brand's Facebook Ad Library page. Always check other ads this brand is running.
4. When observing the brand's Ad Library page look closely at the ad publishing date. Pay more attention to the ads that have been running for at least a week. 7 days+ are usually enough to turn off the ads with the bad performance so those remaining are likely to perform well.

Really hope Pivads's going to help you step up your paid acquisition game.

 

[chrysallis]

@burningbright307 Can you explain what you mean by tend to greatly perform in late 2020 (or how you quantified it)? Is there any data backing it up (even if not from the actual brands but from your own experiences testing out X)

 

[burningbright307]

@chrysallis Great question. I can verify the claim of "Tend to perform well" by mostly qualitative metrics

1. I can personally vouch for a few "templates" e.g. "wall of reviews" for retargeting (meaning I ran them profitably)
2. Most ads (90%) come from either hugely profitable brands (meaning it's a fact their ads work great) or brands publicly working with industry known advertising experts.
3. I also included some ads I believe must convert well. It's based on my professional intuition and experience of growing several edtech, gaming, and ecom startups.

 

[searchingforsomething]

@burningbright307 Nice tool

 

[burningbright307]

@searchingforsomething Thank you