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This giveaway is in partnership with Linkdra.
Linkdra simplifies your LinkedIn prospecting efforts, qualifies connections & grows your business contacts with an intelligent assistant powered CRM.
Unlike many other LinkedIn tools which are automation focused, Linkdra is outcome focused. For example, lead generation in specific domains (real estate to healthcare to finance to recruitment).
LINKDRA LTD ACCOUNT GIVEAWAY:
_____________________________________________________________________________________
Do you want to have an endless stream of qualified leads through LinkedIn? Are you looking to transform your LinkedIn profile into a lead machine?
I will share with you strategies to generate more leads through LinkedIn. All that I am about to share with you is proven to deliver outstanding results.
Each strategy is a vital variable that will contribute to your success on LinkedIn. If you follow all the experiments carefully, I promise you will have so many leads in your pipeline that you may have to start turning them down.
You never get a second chance to make a first impression. Did you know it takes just 3 seconds for someone to determine whether they like you. Your self-presentation on social media has to attract your ideal customers.
Make your LinkedIn profile visually appealing - Your goal is to keep people on your profile so as to make them scroll through your entire page. Your profile picture and banner is the first thing that they see when they land on your profile. Make sure your profile picture and the banner is interesting enough to make them scroll down to read more about you! You can use free tools like Canva or Venngage to design your LinkedIn banner.
Embrace the power of keywords and copywriting - Think of your LinkedIn profile as your landing page. Use tools like Google Keyword Planner, SEMrush and Ahrefs to find the popular keywords in your industry and use those words in your profile bio, about section and experience section. You can also add keywords as skills. Example, I am a Growth Hacker so I have added “Growth Hacking” as a skill on my LinkedIn profile.
Make sure your profile Headline clearly defines what you do and include a CTA in your about section with your contact information. Example, on my LinkedIn profile, I have outlined how my work can make an impact in their life and business and I end with a CTA that says - “If you’d like me to help you and your business, please reach out via email (rohanchaubey4321@gmail.com).”
To showcase your work, you can also use the option of attaching case studies or relevant media files or links to your profile summary.
Get lots of endorsements and valuable recommendations - Make a list of your top connections who are either bosses, co-workers, clients or vendors who will say great things about you. Reach out to them requesting to write a valuable recommendation for you that talks about specific things that you did to help them and the organization you were working with.
You must have at least 5 great recommendations. If you are an experienced professional, I suggest getting a recommendation and endorsement for all your clients, bosses and co-workers. It won’t hurt to get 100+ endorsements to your skills and recommendations either. In fact, it will act as a social proof boosting your credibility and authority.
The content that you put up would travel only as much as your network. So, building a large network is key to see success in the rest of the strategy.
Now, growing the network has this unstated thing that we are looking at the right people in the network and that means a lot of searching and the right messaging to convert.
This is where tools like Linkdra with deep search filters can help get much more mileage than usual blasting that most automation tools do.
There are only four steps to grow on any platform:
LinkedIn is drowning in content. In 2016, LinkedIn users published 130,000 posts monthly. In 2019, 3 million LinkedIn users share content every week. You have to create and share valuable content on LinkedIn if you really want to stand out of the crowd.
The best sticky content that will instantly make you memorable and visible on LinkedIn is Lead Magnet. Share a valuable resource and encourage your followers to comment on your update to receive the free resource.
If you want to double your impact, you can collaborate with other influencers in your niche and co-promote a resource in your respective networks. For example, if I create a comprehensive guide on growth hacking, I can share it on my profile as well as ask other growth hackers to share on their profiles. This way, the content reaches a larger audience and it is mutually beneficial for me as well as the other influencer who shared my content.
Another great example of sticky content is creating Episodic Content. Making your content episodic helps build fan bases for you and your business. Your followers will start anticipating content. You will gain more loyal followers because they want to follow your journey and see how future events unfold into episodes. You can either do an episodic video or podcast series or a text based series of posts.
If you struggle to come up with great content consistently, for inspiration, you can go through the top posts on Reddit or Quora or use tools like Buzzsumo or SocialAnimal to find popular content in your industry. If you are unable to publish fresh content, start publishing curated content.
The more valuable the conversation, the higher in your feed the post will be.
LinkedIn algorithm identifies valuable conversations using two variables - People You Know, and Things You Care About.
Marketing is now the art of understanding algorithms [LinkedIn Algorithm Decoded]:
Do you struggle for replies and responses? Do your text messages get misread or misunderstood?
It’s time to stop relying on faceless digital communication and rehumanize your business by adding simple webcam and smartphone videos into your communication mix in order to build trust, save time and truly connect with people.
LinkedIn’s audio and video messaging are the most under-utilized features.
The inboxes of decision makers are always bombarded with text pitches. If you truly want to stand out in a crowded LinkedIn inbox and be unforgettable, engage your prospects by sending video in LinkedIn messages.
Your face, voice, personality, expertise, enthusiasm, and all those other uniquely human and subconsciously processed social cues are delivered far better in a simple video than through the plain, typed-out text.
Your video pitches can be up to 60 seconds. Include elements like your story, prospects' pain points, your solution and proof that your solution has worked for others in their industry.
LinkedIn sends you notifications about job changes, education changes, work anniversaries and birthdays of your LinkedIn connections. To warm the relationship with your prospects, you can send audio messages during events such as their birthday or work anniversary.
If for some reason you cannot use audio or video, write and send a sequence of non-generic text messages taking the consultative selling approach versus blatantly pitching services.
Omnipresence means being everywhere. Maybe your competitors are already popular on LinkedIn. However, they may not be active on other platforms.
If you can give the illusion to people that you’re just everywhere then that’s the biggest advantage you can have over your competitors. Because the more somebody sees something the more power it has in their mind.
Once you are connected to your ideal prospects on LinkedIn, cross connect with them on multiple platforms so that they come across your profile and your updates frequently across multiple channels.
And if that happens they will think you're so much more influential than you are and they'll have so much more importance attached to you in their mind. They are more likely to become a paying customer.
You must be wondering how do you pull off being omnipresent to your ideal prospects?
You can create an automated workflow to cross connect prospects at scale.
Download your LinkedIn connections’s contacts using Linkdra.
Then upload the first name, last name and/or company name on automation tools like TexAu or Phantombuster. Phantombuster or TexAu will help you find the Twitter, Facebook and Instagram profile URLs of your LinkedIn prospects.
Now that you have built warm relationships at scale by cross connecting on all major platforms, you can set up an email outreach campaign using the email addresses of your LinkedIn prospects that you acquired using Linkdra.
This is a powerful strategy, use wisely and please do not spam. Send personalized emails using tools like LemList / Mailshake.
Another good hack is to connect with multiple people within the same department of a company. For example, if you are about to pitch a marketing service to a CMO of an organization, it is in your best interest to connect with the marketing team members to gain insights on their current operations. You can find all the employees of a company on the LinkedIn company page.
Hashtags help you rank higher in the feeds of your connections who are following that hashtag.
What tactics are you using on LinkedIn to generate leads?
Linkdra simplifies your LinkedIn prospecting efforts, qualifies connections & grows your business contacts with an intelligent assistant powered CRM.
Unlike many other LinkedIn tools which are automation focused, Linkdra is outcome focused. For example, lead generation in specific domains (real estate to healthcare to finance to recruitment).
LINKDRA LTD ACCOUNT GIVEAWAY:
- Make an insightful comment on this thread.
- Fill this form and follow instructions: https://forms.gle/3Phvc38jy5Xnr1Pk8
- Competition will last for 7 days.
- Winner will be chosen based on the number of upvotes on your comment and moderators call.
_____________________________________________________________________________________
LinkedIn Lead Generation: Strategies To Generate Leads On LinkedIn
Do you want to have an endless stream of qualified leads through LinkedIn? Are you looking to transform your LinkedIn profile into a lead machine?
I will share with you strategies to generate more leads through LinkedIn. All that I am about to share with you is proven to deliver outstanding results.
Each strategy is a vital variable that will contribute to your success on LinkedIn. If you follow all the experiments carefully, I promise you will have so many leads in your pipeline that you may have to start turning them down.
#1: Craft a Magnetic Profile
You never get a second chance to make a first impression. Did you know it takes just 3 seconds for someone to determine whether they like you. Your self-presentation on social media has to attract your ideal customers.
Make your LinkedIn profile visually appealing - Your goal is to keep people on your profile so as to make them scroll through your entire page. Your profile picture and banner is the first thing that they see when they land on your profile. Make sure your profile picture and the banner is interesting enough to make them scroll down to read more about you! You can use free tools like Canva or Venngage to design your LinkedIn banner.
Embrace the power of keywords and copywriting - Think of your LinkedIn profile as your landing page. Use tools like Google Keyword Planner, SEMrush and Ahrefs to find the popular keywords in your industry and use those words in your profile bio, about section and experience section. You can also add keywords as skills. Example, I am a Growth Hacker so I have added “Growth Hacking” as a skill on my LinkedIn profile.
Make sure your profile Headline clearly defines what you do and include a CTA in your about section with your contact information. Example, on my LinkedIn profile, I have outlined how my work can make an impact in their life and business and I end with a CTA that says - “If you’d like me to help you and your business, please reach out via email (rohanchaubey4321@gmail.com).”
To showcase your work, you can also use the option of attaching case studies or relevant media files or links to your profile summary.
Get lots of endorsements and valuable recommendations - Make a list of your top connections who are either bosses, co-workers, clients or vendors who will say great things about you. Reach out to them requesting to write a valuable recommendation for you that talks about specific things that you did to help them and the organization you were working with.
You must have at least 5 great recommendations. If you are an experienced professional, I suggest getting a recommendation and endorsement for all your clients, bosses and co-workers. It won’t hurt to get 100+ endorsements to your skills and recommendations either. In fact, it will act as a social proof boosting your credibility and authority.
#2: Piggyback To Grow Your Network
The content that you put up would travel only as much as your network. So, building a large network is key to see success in the rest of the strategy.
Now, growing the network has this unstated thing that we are looking at the right people in the network and that means a lot of searching and the right messaging to convert.
This is where tools like Linkdra with deep search filters can help get much more mileage than usual blasting that most automation tools do.
There are only four steps to grow on any platform:
- Identify the platform (here, LinkedIn).
- Identify key actions that will lead to awareness or discovery - Key actions on any social platform are actions that send notifications to other users when you perform them. Key actions on LinkedIn are like, comment, follow, profile visit, connect invitation, message, endorse and recommendation.
- Automate/outsource/DIY at scale - You can either automate or outsource key actions or do it yourself.
- Analyze and repeat - Collect insights and analyze which key actions are more useful and double down on those.
#3: Create Sticky Content
LinkedIn is drowning in content. In 2016, LinkedIn users published 130,000 posts monthly. In 2019, 3 million LinkedIn users share content every week. You have to create and share valuable content on LinkedIn if you really want to stand out of the crowd.
The best sticky content that will instantly make you memorable and visible on LinkedIn is Lead Magnet. Share a valuable resource and encourage your followers to comment on your update to receive the free resource.
If you want to double your impact, you can collaborate with other influencers in your niche and co-promote a resource in your respective networks. For example, if I create a comprehensive guide on growth hacking, I can share it on my profile as well as ask other growth hackers to share on their profiles. This way, the content reaches a larger audience and it is mutually beneficial for me as well as the other influencer who shared my content.
Another great example of sticky content is creating Episodic Content. Making your content episodic helps build fan bases for you and your business. Your followers will start anticipating content. You will gain more loyal followers because they want to follow your journey and see how future events unfold into episodes. You can either do an episodic video or podcast series or a text based series of posts.
If you struggle to come up with great content consistently, for inspiration, you can go through the top posts on Reddit or Quora or use tools like Buzzsumo or SocialAnimal to find popular content in your industry. If you are unable to publish fresh content, start publishing curated content.
#4: Leverage LinkedIn Algorithm To Maximize Reach
The more valuable the conversation, the higher in your feed the post will be.
LinkedIn algorithm identifies valuable conversations using two variables - People You Know, and Things You Care About.
Marketing is now the art of understanding algorithms [LinkedIn Algorithm Decoded]:
#5: Utilize Underutilized LinkedIn Messaging Features
Do you struggle for replies and responses? Do your text messages get misread or misunderstood?
It’s time to stop relying on faceless digital communication and rehumanize your business by adding simple webcam and smartphone videos into your communication mix in order to build trust, save time and truly connect with people.
LinkedIn’s audio and video messaging are the most under-utilized features.
The inboxes of decision makers are always bombarded with text pitches. If you truly want to stand out in a crowded LinkedIn inbox and be unforgettable, engage your prospects by sending video in LinkedIn messages.
Your face, voice, personality, expertise, enthusiasm, and all those other uniquely human and subconsciously processed social cues are delivered far better in a simple video than through the plain, typed-out text.
Your video pitches can be up to 60 seconds. Include elements like your story, prospects' pain points, your solution and proof that your solution has worked for others in their industry.
LinkedIn sends you notifications about job changes, education changes, work anniversaries and birthdays of your LinkedIn connections. To warm the relationship with your prospects, you can send audio messages during events such as their birthday or work anniversary.
If for some reason you cannot use audio or video, write and send a sequence of non-generic text messages taking the consultative selling approach versus blatantly pitching services.
#6: Make Your Marketing Omnipotent Through Omnipresence
Omnipresence means being everywhere. Maybe your competitors are already popular on LinkedIn. However, they may not be active on other platforms.
If you can give the illusion to people that you’re just everywhere then that’s the biggest advantage you can have over your competitors. Because the more somebody sees something the more power it has in their mind.
Once you are connected to your ideal prospects on LinkedIn, cross connect with them on multiple platforms so that they come across your profile and your updates frequently across multiple channels.
And if that happens they will think you're so much more influential than you are and they'll have so much more importance attached to you in their mind. They are more likely to become a paying customer.
You must be wondering how do you pull off being omnipresent to your ideal prospects?
You can create an automated workflow to cross connect prospects at scale.
Download your LinkedIn connections’s contacts using Linkdra.
Then upload the first name, last name and/or company name on automation tools like TexAu or Phantombuster. Phantombuster or TexAu will help you find the Twitter, Facebook and Instagram profile URLs of your LinkedIn prospects.
Now that you have built warm relationships at scale by cross connecting on all major platforms, you can set up an email outreach campaign using the email addresses of your LinkedIn prospects that you acquired using Linkdra.
This is a powerful strategy, use wisely and please do not spam. Send personalized emails using tools like LemList / Mailshake.
Another good hack is to connect with multiple people within the same department of a company. For example, if you are about to pitch a marketing service to a CMO of an organization, it is in your best interest to connect with the marketing team members to gain insights on their current operations. You can find all the employees of a company on the LinkedIn company page.
#7: Use Relevant Hashtags
Hashtags help you rank higher in the feeds of your connections who are following that hashtag.
What tactics are you using on LinkedIn to generate leads?
