LinkedIn has made changes to its algorithm

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Here’s a simplified summary of it:

1. Longer visibility for valuable content:

Helpful content, like a deep dive into beverage marketing, stays visible for a longer time.

2. Focusing on useful content:

The update prioritizes content that’s deeply informative and relevant to users interests, steering away from the latest trends.

3. Sharing insights matters most:

Sharing your unique knowledge and insights is more beneficial than following the latest posting trends.

4. Stopping clickbait:

Tactics like spacing out sentences to get more clicks, known as "broetry" won't work anymore.

5. New Profile Features:

LinkedIn is pushing to get people engaged through profiles, including a button for newsletter subscriptions. LinkedIn is also opening up features previously part of "Creator Mode" to all users.

6. Expanding newsletters:

LinkedIn mentioned plans to grow its newsletter offerings.
 

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