Need help with SaaS Acquisition Strategy

[celiag]

I am running Competitor Ads on Google and bringing traffic every month. How do I make this into a full fledged acquisition plan and convert this traffic into leads?

I am thinking of the below strategy:

1. Deanonymize visitors who didn't fill a form using Leadfeeder and qualify ICP.
2. Re-target ICP accounts using Linkedin and GAds
3. Identify returning visitors and share list with Sales team to do Cold outreach via E-mail and Linkedin.
   
   Would love to hear what can be improved in this process? Is re-targetting on Linkedin and GAds a good idea? Please share any playbooks which can help me here.
   
   More Context: B2B SaaS Space - CRM Product. Currently below 50 customers. Looking to acquire the 1st 500 users.

 

[enoch27]

@celiag Love all the technology.

But really, can you summarize in "business" language why I should care?

Specific business goals and objectives and SMART criteria.

Keep it simple.

 

[celiag]

@enoch27 Do you have any frameworks for this?

 

[enoch27]

@celiag Yes, it called "revenue and profit."