Hey Guys,
We have started working with a high-end jewellery brand & are able to maintain a kickass ROAS (return on ad spends) & thought I would share the results (Updated till today's result for the month).
Link:
What did we do right?
- Using Lookalikes for 0-1% & 1-2% of the past purchases
- Niche Competitor Based Interest-based ad sets x 4
- Traffic Campaigns. To Build top of the funnel audience
- Brand Awareness Video Campaigns to increase social proof & brand recall
- Retargeting campaigns - VC (view content) but not ATC (add to carts,
- Upsell 180 days website visitors
- Bestseller Dynamic Feeds to married audience
AMA. Would love to answer specific queries. Cheers!
We have started working with a high-end jewellery brand & are able to maintain a kickass ROAS (return on ad spends) & thought I would share the results (Updated till today's result for the month).
Link:
What did we do right?
- Using Lookalikes for 0-1% & 1-2% of the past purchases
- Niche Competitor Based Interest-based ad sets x 4
- Traffic Campaigns. To Build top of the funnel audience
- Brand Awareness Video Campaigns to increase social proof & brand recall
- Retargeting campaigns - VC (view content) but not ATC (add to carts,
- Upsell 180 days website visitors
- Bestseller Dynamic Feeds to married audience
AMA. Would love to answer specific queries. Cheers!