Roast my eCommerce website!

@hasanswers If there is a reason you are misspelling Magical on purpose, I don't see what that is.

"Craft your magickal life" is positioned as your value proposition. Then you have 3 calls to action. The background videos don't seem to represent a problem you are trying to solve for the customer or a solution you are offering. Overall the landing page is just bad. It does not follow best practices. You should take some time to research what those are because it takes too much of our time to try and educate you. One hack to that is to try and copy the tactics of successful competitors.

https://www.doterra.com/US/en

https://www.origamiowl.com/

I'm not talking about the look or aesthetics, I'm talking about practical design and the layout that will help your customers find what they are looking for.

Second, you may be trying to sell way to many items. You have not revealed anything about your overall strategy. It looks like either you are dropshipping, or that you have some brick and mortar store and this is your entry to selling online. I can't really tell because it looks like most of these items are not from alibaba and are only sold at maybe a couple other online stores. However I have not seen any items here that have adequate product descriptions.

I admit that I don't understand this demographic, but I know they are out there. I think this type of niche is probably a good target audience. But I think one thing that might work for you is to sell item bundles for specific purposes. Like a kit to put a hex on your asshole neighbor or something that includes instructions along with the necessary items like bat blood ink, a scroll, and a chicken foot or whatever. below $25. This would give you something unique.
 
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