Email marketing can be an effective way to connect with existing and potential customers to grow your small business.
This form of marketing is an important addition to your store’s online marketing toolbox and can help you drive more sales, build relationships with customers, and help customers feel connected to your business.
Here are 6 tips to help you navigate your email strategy with ease:
1. Start collecting customer email addresses
The first step to successful email marketing is building a robust subscriber list. Try having a sign-up sheet at the check-out counter of your brick-and-mortar store, and don’t be afraid to ask customers to sign up. You can also create a simple form on your website to capture visitor information.
2. Learn the types of emails
There are many types of emails you can send your customers, each varying by your desired outcome like Welcome emails, Product emails, Promotional emails, and Transactional emails.
3. Use premade templates
Regardless of the types of emails, you wish to send, finding a compelling easy-to-read, and mobile-friendly layout for your campaigns is important. A great way to simplify your process starts with reusing designs that you’ve already created, or templates that are available for your use.
4. Lead with a compelling subject line
A good subject line should give your customers a specific reason to open your email. It’s best to avoid being too vague—instead, communicate the unique products you carry or call attention to a particular selling point.
For example, an email alerting customers to exciting new products with the subject line, “New eco-friendly sandalwood candles now available,” is much more compelling than, “New products now available.”
5. Use a clear call to action
One of the most important factors of email marketing for small businesses is the inclusion of a call to action. A call to action (CTA) is a phrase or sentence that clearly states the action you want a buyer to take after reading your email.
6. Segment your audience
To get the most success out of small business email marketing, it’s helpful to segment your audience as your subscriber list grows.
Segmenting simply means creating categories for your customers depending on a variety of factors like location, age, or purchase history. The larger your email list, the more helpful segmenting becomes.
This form of marketing is an important addition to your store’s online marketing toolbox and can help you drive more sales, build relationships with customers, and help customers feel connected to your business.
Here are 6 tips to help you navigate your email strategy with ease:
1. Start collecting customer email addresses
The first step to successful email marketing is building a robust subscriber list. Try having a sign-up sheet at the check-out counter of your brick-and-mortar store, and don’t be afraid to ask customers to sign up. You can also create a simple form on your website to capture visitor information.
2. Learn the types of emails
There are many types of emails you can send your customers, each varying by your desired outcome like Welcome emails, Product emails, Promotional emails, and Transactional emails.
3. Use premade templates
Regardless of the types of emails, you wish to send, finding a compelling easy-to-read, and mobile-friendly layout for your campaigns is important. A great way to simplify your process starts with reusing designs that you’ve already created, or templates that are available for your use.
4. Lead with a compelling subject line
A good subject line should give your customers a specific reason to open your email. It’s best to avoid being too vague—instead, communicate the unique products you carry or call attention to a particular selling point.
For example, an email alerting customers to exciting new products with the subject line, “New eco-friendly sandalwood candles now available,” is much more compelling than, “New products now available.”
5. Use a clear call to action
One of the most important factors of email marketing for small businesses is the inclusion of a call to action. A call to action (CTA) is a phrase or sentence that clearly states the action you want a buyer to take after reading your email.
6. Segment your audience
To get the most success out of small business email marketing, it’s helpful to segment your audience as your subscriber list grows.
Segmenting simply means creating categories for your customers depending on a variety of factors like location, age, or purchase history. The larger your email list, the more helpful segmenting becomes.