dilynwrcrist
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Top 5 Updates of the Week:
- Elon Musk Buys Twitter & Fires Both CEO & CFO.
- Tiktok launches “Tiktok Academy” For SMBs and Marketers.
- Meta posts revenue decline of $3 Billion in last Quarter, metaverse is falling.
- Youtube is getting a refresh with new UI/UX for Youtube App and Web.
- Shocking: Apple to tax your Instagram and Facebook Ads with new Ad Policies.
- Overall: Facebook, Pinterest, Twitter, IG are declining in different ways: Revenue, Users and Activity.
Google:
- Google Analytics 4 gets new homepage and 5 new features.
- Google Reportedly released another algorithm update after last week’s Spam Update.
- Google API v12 released with updated client library and code.
- Google Ads Performance Adds Performance Planner, Scheduled Assests group & more.
Tiktok:
- Tiktok becomes world’s highest-grossing social media app with most in-app purchases.
- TikTok to launch Standalone Gaming App.
Instagram:
- Instagram head says IG Reels and Photos reach is balanced now.
- Instagram Announces Live Events To Guide Marketers for Holiday Season.
- Instagram is working on adding “Add Topics” feature to IG Reels .
Meta :
- Meta Employees are embracing for layoffs after Revenue falls down.
- Meta Launches “Advantage +” shopping Campaigns with TargetedAutomations.
- Meta adds new tools to assist in Intellectual property detection.
- Outages: WhatsApp was out for 2 hours on Tuesday and On Friday similar outages with IG & FB too.
Twitter:
- Twitter expands Campaign Planner To 15 More Countries.
- Elon musk shares a message to Advertisers stating to stay loyal with platform but carefully.
- Twitter’s new API v2 to include Direct Messages Access.
- Twitter to allow Buying & Selling of NFTs through Tweets.
- Twitter ends Payed Twitter Spaces to focus on other audio features.
Pinterest:
- Pinterest Advances Video Content Approach via Partnership with the Louvre.
- Pinterest revenue stayed resilient in last quarter and gained new users.
YouTube:
- Youtube begins rolling out separate Tabs for Live Videos, Shorts and Vids.
- YouTube now allows health care youtubers to verify and sell health related products.
- YouTube Streamy Awards nominations are here.
Snapchat:
- Snapchat reduces payouts for Spotlight Creators.
- Snap launches “Director Mode” with more new editing tools for Users.
LinkedIn:
- LinkedIn launched new AI powered Security feature to tackle Frauds.
- LinkedIn launched Page & User Mention Stickers For Photos & Videos.
- LinkedIn launches new features for recruiters and employees to make hiring easier.
Reddit:
- Reddit is building an Ads API, first 4 partners announced.
Marketing:
- A jump from 3% to 10% Tiktok Users that use platform for News & Media Updates.
- Zoom is reportedly working on a calendar and emails tools to compete with Google & Office.
- Shutterstock partners with Open AI to provide AI generated Images.
- Amazon’s Ad Business made $9.5B in last quarter even with overall revenue going down.
- Google Ads revenue up only 6% while Microsoft Bing Ads up by 16%.
- Amazon unveils suite of new video advertising products.
