The 7 Weapons of Influence (Robert Cialdini)

[al1998]

Ever read the book "Influence" by Robert Cialdini?

If you want to get ahead in sales, I highly suggest you read it.

In Influence, Cialdini mentions six HIGHLY important weapons of influence:

1. Reciprocity,
2. Commitment and Consistency,
3. Social Proof,
4. Liking,
5. Authority, and
6. Scarcity

However, for a 320-page book, I do think there is far too much fluff...

So, for those who don't have the time, I wrote a summary!

Here is the link to the .pdf: https://drive.google.com/file/d/1CwHVieD1cZLW5VVq3L1HCfigjABAbCKw/view?usp=sharing

Now you can read the entire book in less than 15 minutes!

Print this summary, and keep it around. As you write copy for your website, or a sales pitch for your client, think of these weapons of influence and how you can apply them to close the sale.

Here is the link to the .pdf: https://drive.google.com/file/d/1CwHVieD1cZLW5VVq3L1HCfigjABAbCKw/view?usp=sharing

Send me a DM for any questions or comments!

Or an email: [Copywriter@GuillaumeGoulet.com](mailto:Copywriter@GuillaumeGoulet.com)

Cheers,

Goulet.

P.S. If you need some professionally written copy to increase your conversion rate, shoot me a DM/email me!

 

[al1998]

I’m flattered!

Now go and write some powerful copy and close more sales for your business!

Or use them on the phone — or in person, lol.

Good luck!

 

[embroiderygirl06]

@al1998 I was a bit reluctant to read a book about influence from the 80-ties, thinking that probably it's quite different now with the internet.

I could not have been more wrong. The ideas and principles there are timeless.

Good job OP for the summary, however I would truly urge everyone to read the full text. Cialdini uses a lot of examples from the Korean war to regular encounters of door-to-door salespeople that really make those weapons stick into yoir mind and understand their uses.

 

[alisamiam]

@al1998 This post is fantastic, a big time sincere thanks to you for posting this, you're a gentlemen and a scholar!

 

[jason5431]

@al1998 Thank you!

 

[rev_dc]

@al1998 Definitely worth reading the full book also though