The 8 elements behind every money printing B2B cold email

[hosslyn13]

If you're sending cold emails, here's the 8 must-have elements you need to ensure you make money or flood your CRM with meetings

1. Write catchy subject lines​

If they don't open your email, then whats the point. Keep your subject line short (60 chars or less), "outcome-focused", and its job is to generate intrigue, that. is. all.Tickle interest and tease curiosity.Don't be lazy and personalise it!, Include the company or their namee.g "Your sales process is missing xyz", "I found you through

 

[57]

@hosslyn13 A professional email signature can be also a powerful element. if you add a banner or CTA there for example. Email signature makes your emails look more personal too.

 

[deacongirl]

@57 Can slap you in SPAM quick too tho

 

[57]

@deacongirl Depends on how many images and links you added

 

[deacongirl]

@57 Any images or links in a first cold email is too many for my taste

 

[deacongirl]

@hosslyn13 Call to action: Is this interesting to you?

Go for interest, not the meeting right away.

Also, one that's helped me: Read your messaged out loud 50x before pushing the send button.

 

[hosslyn13]

@deacongirl Thats actually on the money 100% (RE question at the end)

Thanks for this!

 

[deacongirl]

@hosslyn13 My pleasure - something that confuses a lot of people