The easiest way too increase revenue by 15%

[falldown]

I've personally set up email flows for at least 50 brands. I am going to share how I set up email automation for brands that do 30k-150k per month. Brands doing less than 30k a month often don't need all of these emails, they can focus on abandoned cart, welcome series and browse abonnement. Brands doing more than 150k a month will need more in-depth flow work but I can expand on that in another post.

Here's the breakdown:

Welcome Series (6-10 emails)

1. Thanks for signing up
2. Discount reminder
3. Welcome to the family (buyers)
4. Join our rewards point program (If applicable) (buyers)
5. Learn about the brand (non-buyers)
6. Social proof + Follow us on social (non-buyers)
7. Last Chance to use gift (non-buyers)
8. Discount reminder (non-buyers)

Post Purchase (Broken into multiple flows)

1. Thanks & welcome to the brand (1x)
2. Gift as a token of appreciation(1x)
3. Gift Reminder(1x)
4. Congratulate them on their decision to buy again + show appreciation (2x)
5. Gift Reminder (if applicable) (2x)
6. Review Request (2x)
7. VIP STATUS Achieved (3x)
8. Gift Reminder (if applicable) (3x)
9. Referral/Points/Ambassador Program (if applicable) (3x)

Browse Abandonment (3-5 Emails)

1. Saw something you liked?
2. Still interested?
3. Social Proof + Possible Discount
4. Discount Reminder (If applicable)

Abandoned Cart (5-8 emails) (custom abandon cart flows for specific products if necessary)

1. Looks like you left this behind
2. Still interested?
3. Stock running low
4. Social proof
5. Educational emails about why customers should buy from you (If applicable)
6. Discount
7. Reminder

Sunset Flow (2-3 Emails)

1. Ask unengaged subscribers if they are still interested
2. Final opt out opportunity

Customer Winback (3-5 emails)

1. Check out what’s new
2. Showcase positive recent customer buying experience
3. Discount
4. Reminder

Customer Review

1. Offer discount for review
2. Discount delivery + customer appreciation

Special Flows

1. Cross Sell (Used when you have a common upsell with one of your hot products)
2. Affiliate Program flow (used if you have ambassador or affiliate programs setup)
3. Rewards point flow (breaks down and encourages reward points systems such as smile io)
4. Replenishment reminder (for stores with consumable products)

This is relatively simple work, but it is time-consuming and will probably take at least a few days to complete. But no need to worry, you don't have to go all out. Simply turning on some of the Klaviyo default flows and editing them so that they're onbrand will easily boost your revenue by at least 5%. Dont be discouraged to dedicate a couple days into your back-end automated marketing. These sales add up, the earlier you set these emails up, the more money you'll make in the long run.

 

[violinistforchrist]

@falldown Great workflow! How much do you charge? Easy way to increase revenue is increase pricing haha!
You could also lean into solving another problem that your clients have, that you could easily fix, and add it to your service and charge more.

Have you considered working with VAs? If your time is worth $60 per hour, you can increase revenue by having a VA do the client fulfillment for $6-10 per hour and you focus on higher leverage activities like lead generation for your biz.

 

[falldown]

@violinistforchrist I'll message you. I have a whole team to help systemwide this process and manage accounts.

Edit: I can't message you but feel free to message me

 

[deuce99]

@falldown Awesome! Great share!

 

[falldown]

@deuce99 Glad you enjoyed!

 

[yttrium]

@falldown What would you do for a business that’s not ecommerce?

 

[falldown]

@yttrium No