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Trend #1- Bokksu
https://preview.redd.it/1u698x1v955...bp&s=8ea52c4a6a1de1538ee8b31c47e6197c47a040ad
Bokksu delivers original assortments of premium Japanese snacks and tea pairings on a monthly subscription basis. By becoming a subscriber to Bokksu, you will receive a box of hand-selected snacks each month. Each month you will receive a variety of gourmet snacks and tea that vary from month to month; we carefully curate and handpick the selections to complement that month’s flavors and theme.
Bokksu is a phonetic spelling of the loan word in Japanese for box (ボックス). Though the romaji spelling is technically bokkusu, the middle ‘u’ is usually glossed over in pronunciation. As our name suggests, we've optimized your box experience to be delightful from receiving the box to unboxing its contents to enjoying the delicious snacks.
Bokksu has been Strongly Rising (110.4%) in the last year. It is experiencing Stability (3.2%) this month as compared to the previous month with an average Search Volume of 12.1K, it is a trend to look up in the future because of its high growth speed.
What's Happened?
As the leading purveyor of authentic Japanese food boxes, Bokksu announced a seven-figure investment as a clear indication of the global ambitions of the company. In addition, it was bolstered by CNET naming the brand as one of their best food box subscriptions to gift this year. So you have a perfect mix of business sentiment (via the investment) and consumer interest (gifting season) driving the trend and ensuring that the brand stays fresh in the mind of buyers and sellers alike.
What's Next?
Bokksu found themselves as one of the beneficiaries of subscription boxes rising popularity which rocketed during the Covid-19 pandemic. So much so almost half of all consumers are now treating themselves to at least one surprise or gift every month. According to a report by the Royal Mail: shoppers receive three deliveries from a retailer they have a delivery subscription with (in an average month) making it a noticeable trend and one to keep an eye on.
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Full article: https://blog.trendlab.io/posts/weekly-trending-topics-bokksu-boxes-go-global-airpods-max-out-and-the-most-anticipated-game-in-a-decade-cyberpunk-2077-and-more