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Top 6 Updates of the Week:
- Adobe unveils AI content creator for Ad campaigns and other features.
- Instagram testing ability to mention specific carousel slide in a comment.
- LinkedIn is testing a dedicated feed for video content.
- Snap adds new GenAI Lenses, creative templates, longer uploads & more.
- Amazon to launch an Ads library in EU, as a requirement to publicly share details of Ads.
- Pinterest shares new blog sharing info about their content ranking systems and non-engagement signals.
Trending
- Advertisers are suing Meta for $7 Billion in damages for inflating Ad viewership, but Meta disagrees.
- Snapchat partners with Integral Ad Science for brand safety solutions.
- Edelman partners with National Innovation Centre for Ageing to launch ‘Longevity Lab’.
- Uber and Lyft were fighting this week to promote their Beyoncé ‘Cowboy Carter’ album promotion offers.
- X now makes it easier for affiliate accounts to showcase the roles their teams are hiring for.
- British Airways launches new OOH Campaign giving summer vibes but it’s getting mixed reviews.
- IKEA’s new pets Ad campaign is a creative marketing play or cheap-product promotion?
- IAB Europe publishes landmark Ad Greenhouse Gas mapping report.
- Three Brands played with their name in Ads this week; Coffee Mate, Loewe & Corteiz.
- Meta, Google and Apple face first formal investigations under EU’s DMA.
- Grey Brazil launches anti-racist handbags for Zumbi University’s zero racism program.
- Accenture partners with Adobe and Nvidia to accelerate GenAI capabilities & content production.
- NotMayo launches in US and make Mayo Haters barf in the latest ad campaign.
- MysteryVibe makes history by launching first US Billboard to show sex toy in an Ad.
- Nike commits to bolder brand marketing as part of rebound plan.
TikTok 
- TikTok launches $2.1 million TV Ad campaign in US against the possible platform ban.
- To Improve Safety Measures, TikTok has launched a new Youth Council.
- Axios Article found TikTok creator program pays creators using AI to sped misinformation.
- But this Creator learned from TikTok Support that TT’s program only pays for 30 videos/month.
- TikTok sleeps while UMG & Spotify expand their partnership to include music video and more.
- TikTok testing a new toggle feature that allows creators to be part of creator spotlight.
Instagram & Threads 
- IG testing a new feed for reels ‘Blend’ it generates recommendations based on interests of two users, a couples nightmare.
- Threads launches live scores feed for NBA.
- Instagram continues to push further away from political content, with new changes.
- Threads adds native GIF search and posting on the Web.
- Instagram testing ‘link history’ feature like Facebook.
- IG tests an enhanced version of the limit unwanted interactions feature with two options.
- Soon Instagram might allow followers to reply to broadcast messages.
Meta 
- Meta shares end-to-end encryption on messenger will be default for all users in upcoming months.
- Facebook is bringing 3 pinned reels feature to the platform.
- Meta spied on snapchat users to get analytics about the competition.
- Meta updates Ad Previews with new UI in Ads manager/creator.
- Meta is providing a feedback score for the Facebook page, ranging from 0 to 5.
- WhatsApp possibly working on several features like group events, default media upload quality & more.
- WhatsApp working on a feature that allows users to disable link previews in chats.
X (Twitter) 
- Elon Musk to reward premium features for free to users with 2.5k & 5k verified followers.
- X now allows up to 256 members in a group chat.
- X expands access to Grok AI, giving access to all premium users.
- X loses lawsuit against hate speech watchdog.
- X testing a new explore page on web.
- Editing messages will be soon available on X.
- X will soon let you post trends and save them.
- X launches communities globally and announces new feature & future vision.
- Adult content filtering is now live in communities.
- X will soon let you schedule spaces on the web.
Youtube
- Youtube launches new audience retention analytics tools and Pre-Check Notifications.
- Youtube warns against deleting channel videos, says only do it with a good reason.
- Youtube launches ‘Members Only Shorts’ to help creators win more paid subs.
- YouTube’s Chief Product Officer shares her insights on Thumbnail testing and GenAI updates.
- Youtube tests Premium AI feature, allowing users to jump ahead based on platform recommendation and a feature to remix a remixed video.
Google 
- Google testing new tools for better shopping experience on search.
- Google adds a new product structured data type.
- Google testing SGE AI overviews in main search interface.
- Google’s 2023 Ads Safety Report is here.
- Web Stories are still showing in Google Images & Google fixes Search Console Reporting bug.
- European Hotels can remove pricing information from Google Hotel Search.
- New Microsoft Copilot referrer data showing in Google Analytics.
- Google testing AI Chat on developer pages.
- Google changes definition of ‘top ads’.
Agency News
- Molson Coors appoints Ogilvy UK as lead creative and strategy agency.
- Dentsu launches Merkury for Media, a platform focused on first-party data.
- HOVIS’s return to TV marks the appointment of VCCP as lead creative agency and a new agency roster.
- GroupM commits to double media investment in Annual women’s sport Advertising opportunities.
- Pfizer moves creative from IPG to Publicis after just 10 months.
- Kettle Chips and Rowse honey owner Valeo Foods reviews creative account.
- Marantz appoints M&C Saatchi Sport & Entertainment North America as PR AOR.
- PMG named Creative and Media AOR for Air Carrier JSX.
- Anomaly NY appoints Jeff Stamp as Managing Partner and CCO.
- GALE named Advertising Agency of the year by Campaign U.S.
- S4 Capital reports difficult year as net revenue drops 4.5%.
- Yellow Tail appoints Isobel as first UK creative agency.
Brands & Ads 
My Fav; Heinz launches ketchup dispensing billboards outside restaurants that refuse to serve the brand, Smack for Heinz.
- Levi’s latest campaign ‘The Floor is Yours’ from new creative AOR TBWA\Chiat\Day.
- Coca-Cola embraces reimagined versions of its iconic logo by local businesses.
- Bukayo Saka makes young fan’s day in the latest Persil Ad campaign.
- KFC Canada promotes new launch of “Onion Rings” pairing Onion & Joy Tears.
- Corona Beer’s 2D animated campaign is filled with a lot of sunshine and summer vibes.
- Gum Brand “Milliways” asks consumers to stop chewing gum that contains plastic in latest TV debut campaign.
- Andrex celebrates dominance of having a good toilet paper in the new Ad campaign.
- Liquid Death x e.l.f beauty is a twisted Ad campaign, it’s a fun pre-halloween campaign, imo.
- Avios’s new points campaign matches the British Airways summer vibe and it does the work.
- Dentsu dives deep into pleasure with graphic sex guide from Dentsu.
- Colgate celebrates ‘The Beauty of Gaps & Smile’ in latest Ad campaign.
- Luka Modric and Bukayo Saka in the latest Snicker Advert discuss football watching moments.
- Jason Sudeikis is here for Taco Bell fans, telling them, the new menu is not just for late night.
- Absolut marks its return to Coachella with metaverse activism and content rollout.
- Coors Light celebrates chill parents in the latest visual campaign.
AI 
- Copy AI partners with Perplexity AI to set a new standard for GTM Teams.
- Hume AI raises $50M series B and releases new Empathic Voice Interface.
- X announces Grok 1.5 with increased capabilities.
- Adobe and Microsoft partner to bring GenAI capabilities to marketers.
Pinterest & Reddit
- Pinterest testing a new Board Preview Feature, it’s quite useful on first look.
- Reddit launches six new Ads manager features to help marketers fasten their process.
- Reddit announces new partnership with Cision.
Microsoft & LinkedIn
- Mikhail Parakhin steps down as Head of Bing Search & Microsoft Advertising.
- LinkedIn expands company page messaging to all users.
- LinkedIn Ads introduce Dynamic UTM parameters.
Marketing & AdTech
- BT and Global announce 10-year digital partnership to level up UK’s street furniture.
- LIONS launches its first Global Creative MBA.
- ASA bans JML Ad for promoting harmful gender stereotypes.
- McDonald’s USA and Krispy Kreme announce expanded national partnership.
- Havas Media Network to join UK’s cross-media measurement initiative, Origin.
- Terminix’s latest Ad gets the CTA right with a simple Advert that shows the problem.
- Supreme Group acquired Heath+Commerce, an integrated agency service for innovative healthcare companies.
- McKinney appoints Co-Chief Creative Officers.
- Disney+ refreshes its brand identity.
- Xbox launches Recruiting Platform using creative data from Football Manager 2024.
- The Home Depot to host its first Upfront-style Retail Media to Advertisers.
- AKQA and Grey merged to form a new agency under WPP.
- McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module.
- Criteo secures First MRC Accreditation for Retail Media Measurement.
