dilynwrcrist
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Top 6 Updates of the Week
- Meta updates Brand Protection tools and added a new IP Reporting center.
- Google unveils its first Conversational AI Advertising feature.
- Netflix sees Ad growth, hints at price growth and plans to retire the basic plan.
- Publicis Groupe posts 6.3% growth and announced €300M investment in AI.
- First look of Instagram’s flipside feature, allowing users to have a private side to their profile
- X’s 2024 Content Calendar is a useful launch from the platform.
TikTok 
- TikTok was seen prompting creators to share horizontal videos to get more views.
- TikTok partners with Six Nations Rugby to get event content and to promote #SwipeOutHate Campaign.
- TikTok testing a ‘cutout' editing option to replace background of your videos.
- 30-Minute video uploads for TikTok are in a testing phase.
- TikTok cuts jobs as tech layoffs strike back, 60 employees laid off.
- TikTok’s OOH Campaign caught in the wild; ‘It all starts on’.
- Tiger Pistol & Wendy’s expand their partnership run local TikTok Advertising.
- TikTok’s AI model to generate videos from text is available on Github.
Instagram & Threads 
- Instagram’s feature to hide DM read receipts is out now.
- Threads close to ‘post drafts’ feature launch.
- IG launches Note prompts, to encourage group chats in DMs.
Meta 
- Meta introduces stricter messages settings for Teens on IG & FB.
- Meta expands the availability of Advanced detailed targeting.
- EU users will soon have access to separate their IG & FB Accounts.
- Meta loses the data scraping case, showing the need for clarified regulation in social media context.
- WhatsApp testing their version of Airdrop for mobile users.
- Meta, TikTok and X found collecting data through iPhone push notifications.
- WhatsApp working on a third-party chat support feature.
X (Twitter) 
- X is testing a dedicated video tab on mobile.
- X’s new partnership with MGM’s Sports betting division to integrate sports betting stats into the platform.
- All premium users of X in US can now list jobs on their personal accounts.
- Video pre-roll Ads are coming soon to X for creators.
- Mr.Beat made $250k from his first X video upload.
- X’s 10k/year annual subscription for Orgs is live now.
Google 
- Google tests ‘Highly rated’ tag for Local Services Ads.
- Google Ads moved reports to a new location in latest UI update.
- Google terminates contract with Appen for search quality raters.
- Google issuing suspension threats for non-compliant GDPR consent banners.
- Some google advertisers are unable to access Google Ads.
- Google search local ‘Nearby events and deals’ box on SERP.
- Youtube removes over 10k videos of celebrity AI scam ads.
Agency News
- IPA publishes Agency Census 2023.
- WPP mergers BCW Global and Hill & Knowlton into revamped Burson.
- Sharb Farjami appointed as GroupM North America CEO.
- Qdoba names Leo Burnett as creative agency of record.
- Target ends their 20 year partnership with Mother Agency.
- Häagen-Dazs appoints BBH as its global lead creative agency.
- Soreen, Malt loaf company names TWBCA/MCR as its creative agency
- System1 reveals they won 200 new clients to date this financial year.
- A&W retains Cornett as Agency of Record.
- Allen & Gerritsen named AOR for The Giant Company.
- Huge, Creative Consultancy names Lisa De Bonis CEO.
- Brainlab acquires Australia’s largest independent digital agency Sparro.
Brands & Ads 
My Fav; Gen-Z can earn real loyalty perks by visiting Hilton’s Roblox Activision.
- Solo Stove names new brand ambassador, snoop Dogg is out.
- Hyatt launches new brand platform with MasterClass and Headspace.
- Fortnite’s Alzheimer Awareness In-game campaign takes Gen-Z on a new ride.
- Heinz’s new campaign shows that customers will always wait for it to arrive.
- Apple’s latest campaign asks parents to relax with latest iPhone features.
- P&G doubles their Ad spend and focuses on effectiveness.
- Mars announces launch of new brand platform ‘Chew Good’ repositioning their gums and mint brands.
- M&M’S Super Bowl campaign celebrates ‘almost champions’ and launches new ring.
- Starling Bank launches new brand platform with goals around awareness.
- Subway ANZ launches New ‘Eat Fresh. Feel Good.’ Brand platform.
- DoorDash Canada’s three-act campaign is delightful and cinematic.
- ASA strikes again, banning Heinz ‘Free Dayz out’ campaign.
AI 
- Google Chrome gets 3 new Generative AI features.
- New Small Team formed by Microsoft to make cheaper GenAI.
- New Embedding model and API updates from OpenAI to fix GPT-4 laziness.
- Hugging Face and Google Cloud partner for an Open AI collaboration.
- Taylor Swift AI deepfakes are taking ver social media.
- New report shares Apple is trying their best to bring AI to iPhones very soon.
- Lumiere, Google’s new and better video generation model.
Reddit & Pinterest
- Reddit launches new mini-site for SMBs to learn Reddit marketing.
- Pinterest to announce Q4 2023 and overall financial year results.
Microsoft & LinkedIn
- Microsoft lays off 1,900 employees at Activision Blizzard and Xbox.
- LinkedIn is removing its Lookalike Ad Targeting option on 29th February.
- LinkedIn shares new guidelines for multi-images posts, the one format with the messy look.
Snapchat & Twitch
- Snapchat’s custom pet bitmoji creator for Subscribers, using AI to create imaginary pets.
- Twitch announces new deal, plans to pay creators more.
Marketing & AdTech
- Paramount hits 31M subscribers but at what cost? $825 million in losses.
- Amazon Prime Video offers brands incentives for Ad Tier as the demand isn’t strong yet.
- Comcast shares rise as the broadband growth in Q4 was better than expected.
- BeReal switches up, new feed of celebs and brands is coming to the app.
- Nielsen and FOX sign multi-year renewal agreement for audience measurement.
- Ocean Outdoor, DOOH-focused media company launches in German Market.
- FOX Corporation names Jeff Collins, new president of Advertising sales.
- ActionIQ to add CXAI suite to its CDP.
- Salesforce laid off 700 employees this week, joining the 2024 Tech layoffs train.
- ActionIQ to add CXAI suite to its CDP.
- Salesforce laid off 700 employees this week, joining the 2024 Tech layoffs train.
