What happened in Marketing & Social Media last week? (Meta AI is here)

[dilynwrcrist]

Top 6 Updates of the Week:​

• Threads App to launch next week in EU.
• A Variety of In-App AI Updates coming to IG & Meta.
• Google to support Programmatic Bidding for Limited Ads.
• X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.
• Google launches Gemini AI and updates Bard with Gemini Integrations.
• Youtube launches Pause feature to prevent new comments for a short period.
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The Link Version of this recap can read here;
https://thesocialjuice.substack.com/p/heres-what-happened-ig-copies-tiktok

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TikTok:​

• TikTok shares their Recap of Top 2023 Content Trends.
• TikTok launches new guide with CreatorIQ about Creator Ads.
• TT’s partnership with Ticketmaster expands to 20+ new countries.
• Bytedance, TikTok Parent is planning to launch new AI Chatbots.
• New Comment Filtering Options to prevent misinformation.
• TikTok sets $12B Budget to set up data centres in Europe.

Instagram & Threads:​

• Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.
• Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.
• Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.

Meta:​

• Meta establishes Purple Llama, An initiative toward AI safety and trust.
• Meta makes End-to-End Encryption Default on Messenger.
• Cross-App Communications Chats on IG are going away.
• Meta sues FTC claiming Enforcement Action Unconstitutional.
• WhatsApp partners with Dentsu to kickstart WA Business services.
• WhatsApp launches Voice Messages that are view once only.
• Harvard Academic misinformation expert fired after pressure from Meta.

X (Twitter):​

• Amazon & X are also in talks to allow In-app Product Purchases.
• X’s Gork AI is rolling out to all Premium+ Subscribers.
• Media Grids are now rolled out on Twitter Web.
• Expanded Bios are available to all premium users on web & iOS.
• Communities are now available globally.
• Streamlabs's new integration to improve Streaming on X.
• A Cheaper Premium Tier for Organisations is in workings.

Youtube:​

• Youtube shares their Top trending Topics & creators of 2023 Report.
• Youtube music will replace Google podcasts in April 2024.
• Price hikes ahead for long-time YouTube premium members.
• The “Skip Ads” button gets smaller for more people with its expansion.
• YT Music Recaped was also launched.

Google:​

• Google Ads gambling and games policy updated.
• Google admits their Gemini AI Demo video was fake.
• Google November Reviews Update is completed now.
• Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.
• Google to update their cryptocurrency advertising policies.
• Google Analytics 4 rolls out new reports for linked 360 campaigns.
• GSC to stop reporting on product results search in performance reports.

Agency News:​

• Adidas creates clothing for Roblox avatars.
• Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.
• Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.
• IPG goes through a round of Layoffs affecting UM & Magna teams.
• Ehrmann returns to Mediaplus Germany to start with New Agency Model.
• VML named as Krispy Kreme Creative Agency Partner.
• FCA appoints M&C Saatchi as lead creative agency.
• Dentsu Americas announces new Media, Strategy and Client Executives.

Brands & Ads:​

• Amazon restores their 1999 Ad Campaign for Digital Advertising.
• Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.
• Hinge App’s $1M initiative to cure Gen-Z loneliness.
• Smirnoff’s new campaign shares message of life being a cocktail.
• HP’s clever way to turn Printer Hate into Love.
• Hellmann’s on the run again with their iconic Super Bowl Ads.
• McDonald’s welcomes CosMc’s to its Universe.
• Airline Ad Campaigns in UK banned by ASA for greenwashing claims.
• Fabfitfun cancelled over their Elon Musk-type meme.

AI:​

• EU agrees on Landmark AI Rules.
• Meta launches AI Image generator to US Public, it’s better than Dall-E.
• China allows AI Images/Art to get copyright protection.
• Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.
• OpenAI Investigates Lazy GPT-4 complaints.

Snapchat:​

• Snap premium subscriptions are now available to buy as a gift on Amazon.
• Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.
• Snap offering Score Multiplier for Premium Subscribers.

Pinterest & Reddit:​

• Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.
• Reddit adds two elements to Conversation Ads.

LinkedIn:​

• New Launch of ‘LinkedIn's Guide to Creating’.
• LinkedIn Newsletter Creators get new updates for creation.
• Featured Section is testing new options to pin courses, recommendations & more.

Microsoft:​

• Microsoft Ads partners with Baidu Global for Chat Ads API.
• Microsoft Co-pilot (Bing AI) completes one year and gets new updates.
• Microsoft launches Deep Search AI enhancing quality of Bing answers.

Marketing & AdTech:​

• Twitch is leaving South Korean Market over expensive network fees.
• VideoAMP provides Multi-source ID Solution to win in a cookie-less world.
• Disney+ to offer Gaming and shopping features for Advertiser’s benefit.
• Cher in partnership with Warner Music will promote new holiday album in Roblox.
• An Early roll out of Hulu to Disney+ subscribers.
• Pantone chooses their Color of the year for 2024.
• ITV launches new insights group to supercharge data offering.
• Discord’s new UI update brings a more clean look but UX got worse.
• Channel 4 Extends their partnership with Snapchat for news sharing.
• Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
• Tumblr is testing Communities with their own moderators and feeds.
• Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.

I hope this helps to plan your week ahead.

 

[sischan]

@dilynwrcrist Thanks for the comprehensive update on Marketing & Social Media trends! It's fascinating to see the dynamic shifts across various platforms. The launch of Threads App in the EU, IG & Meta's AI updates, and Google's support for Programmatic Bidding for Limited Ads indicate a vibrant landscape.

The developments in TikTok, Instagram, and Meta are intriguing, especially with the introduction of Hype Comments and the Close Friends Only Podcast on Instagram. Meta's initiative toward AI safety and trust is a crucial step in today's digital age.

The evolution in the Twitter landscape, with Amazon & X exploring in-app product purchases and the roll-out of Media Grids on Twitter Web, showcases the continuous innovation in the social media sphere.

Additionally, the updates from YouTube, Google, and various agencies shed light on the ever-changing dynamics of the marketing world. The challenges and changes in advertising policies, coupled with the introduction of AI in ad performance optimization, reflect the industry's adaptability.

On a lighter note, the creative endeavors of brands like Adidas, Domino’s, and McDonald’s with their advertising campaigns add a touch of humor and innovation.

In conclusion, it's a fast-paced and dynamic environment, and staying informed about these trends is crucial. Looking forward to more updates!

And if you're looking to give your career a boost, consider checking out MobiusEngine.ai for a streamlined job search process. Best of luck!