dilynwrcrist
New member
Top 6 Updates of the Week:
- Microsoft Ads launch new tools to create Instant Banner Ads using AI .
- TikTok shares non-skippable video ads may harm engagement, User control matters.
- Meta to eliminate more interests from their detailed targeting Ad Options, again.
- IKEA launched a fake brand to trick influencers and media into promoting them.
- Snapchat expands their In-App parental tools, updates to Parental Control.
- Youtube shares new tips and launches new Shorts editing tools.
TikTok 
- TikTok split its measurement partners into Cross-channel and lift categories.
- TikTok reveals its Creator Class graduates, trained by the platform about brands & marketing.
- TikTok shares new brand marketing tips for 2024 summer games.
- The new test feature ‘add to story’ is similar to iG allowing post reshares to Stories.
- TikTok launches chrome cast feature to view videos on the big screen.
- TikTok music introduces a new feature to import music from other platforms.
- TikTok implements new restrictions on Hashtag Search in Creative Center.
Instagram & Threads 
- Instagram strictness content policies and increases protection measures for Teens.
- Threads accidentally rolled out a new option to filter search results based on recency.
- IG is testing a new feature allowing you to create stories for friends.
- Instagram plans to focus on creators driving teen engagement.
- New ‘Fitness’ sticker in testing for IG Stories.
Meta 
- Annalect and Meta form closed-loop measurement partnership to access first-party data.
- New Mexico Department of Justice files new lawsuit against Meta for placing Ads next to content sexualising minors.
- Meta presses new orders to stop the FTC from Implementing teen user data restrictions.
- Meta’s new disclosure requirements for Digitally Altered Ad Content are now live.
- WhatsApp launches new feature to turn your photo into stickers.
X (Twitter) 
- X plans to launch feature to upload video content for premium subscribers only.
- X is removing NFT profile pictures, the hype dies.
- X partners with Shopify again to plan upcoming product launches for merchants.
- New partnership with IAS on Vertical Video Ad Placements.
- More Search filters are coming to Mobile.
- Premium users can now post jobs on X.
- X announces new creator partnerships for video content.
Youtube
- Podcasters can now upload to Youtube via RSS.
- New updates to Harassment and Cyberbullying policies.
- Youtube extends its war against Ad-blockers with more site slowdowns.
Google 
- Google Ads support is at an ‘all-time low’, google answers why.
- Google Alters purpose of SpecialAnnouncement Structured Data.
- Google announces a new round of lay-offs for teams working on Google Assistant.
- Google crawl rate tool is now gone.
- Google updates the auction insights box within the Google Ads console for Pmax.
- New update TO AdMob & Adsense program policies.
- The list of features being removed from Google Assistant.
Agency News
- MGM Resorts name MischiefUS as Creative AOR for all of their brands.
- GroupM partners with Amazon Ads to offer cloud marketing insights.
- Havas relaunches Converged promising a better AdTech solution for cookie-less world.
- ASOS appoints VaynerMedia as global strategic media agency.
- Accor selects Saatchi & Saatchi as global strategy and creative agency for Ibis brands.
- Samsung appoints Quality Meats for US Home Entertainment Creative account.
- Oatly selects Blurred PR consulting agency to lead UK-wide comms.
- Stagwell acquires Influencer agency Team Epiphany.
- Idris Elba’s agency launches debut Ad campaign against Knife crimes.
- Doordash hires Wieden+Kennedy Portland and makes return to Super Bowl.
Brands & Ads 
My Fav; UK’s Labour Party launches spoof attack Ads trolling Rishi Sunak.
- Totino’s new campaign with Pete Davidson plans to save people from flat pizza.
- Bubly launches new campaign promoting ‘press for bubly’ instead of Alcohol.
- ASA under judgement as they deal with more bold advertising campaigns, CK & Girls vs Cancer Ads of the week.
- Beyond Meats makes fun of misconceptions about Veganuary.
- John Lewis invites shoppers to Succumb to the Sale in new sale season.
- Magnum launches a funny Ad campaign but it could be funnier.
- New York Lottery’s new campaign is extreme but engaging.
- Warner Bros. Discovery recharges partnership with Formula E.
- Tito;s Vodka rolls out new Ad Campaign for its first brand platform.
- Cadbury reworked their birthday Ad for its 200th Birthday.
- LNER launch new ‘Freedom all the way’ Ad Campaign.
AI 
- UK’s football sensation Harry Kane promotes AI Bard feature in partnership with LADBible.
- Google announces new AI tools for retailers.
- Matercard announces new AI Tools for small businesses.
- OpenAI announces ChatGPT Team for the workspace.
- Publicis Groupe thanks all employees using AI versions of executives.
- L’Oréal’s announces their AI Beauty assistant at CES.
- Quora raises $75M funding for their AI Chat platform.
- Walmart and Microsoft unveil new AI search and delivery tools at CES.
Reddit
- Film Studios are requesting IP addresses of reddit users discussing piracy.
- Reddit shares new insights at CES about rising value of user recommendations.
Microsoft & LinkedIn
- Microsoft Ads announces new changes to hotel and property ad management,
- LinkedIn moved the timestamp on uploaded posts.
Marketing & AdTech
- Disney announced a set of new AdTech updates and changes at CES.
- Stagwell and MNTN partner to build a new performance marketing ecosystem for Brands.
- Instacart to offer Google Shopping Ads to its CPG Partners, enhanced by their Data.
- New Ads launched on Instacart’s Smart Carts.
- HelloFresh fined £140,000 for sending out 80M spam emails.
- AdQuick, leading OOH AdTech platform launches their GPT.
- Global, OOH Network posts 30% outdoor growth.
- Assembly launches new tool called ShopConnect, combining DOOH & Programmatic buying.
- Pizza Hut UK, Ireland & France appoints Jana Ulaite as CMO.
- Casper tests a new store design to transform their retail strategy.
- Samba Tv to launch Nielsen-rival panel with Hyphametrics.
- Apple wins Emmy for ‘The Greatest’ Ad Campaign.
- WPP is set to sell Kantar Media and plans to gain 1 billion from the sale.
- Edelman names Kirsty Graham US CEO.
- Accenture Song is buying Work & Co.