As always, just read the Medium Article. So much better depth, formating and pretty pictures.
TL;DR
Content is king. But the way you deliver the content can make all the difference. Use CLT's, 11 verbal and non-verbal tactics that have been quantitatively proven to have positive effect in audience rating. The speaker's percieved trustworthyness was increased, and percieved competence increased by 60%!
Charismatic Leadership Tactics (CLT's):
TL;DR
Content is king. But the way you deliver the content can make all the difference. Use CLT's, 11 verbal and non-verbal tactics that have been quantitatively proven to have positive effect in audience rating. The speaker's percieved trustworthyness was increased, and percieved competence increased by 60%!
Charismatic Leadership Tactics (CLT's):
- Methaphors, anolagies and similies
- Contrasts
- Rhethorical Questions
- Three-part-lists
- Expressions of moral convictions
- Convey confidence
- Setting high goals for yourself and the audience
- Facial expressions that convey emotional states
- Gesticulations
- Animated Voice
- Storytelling