I’m back with another “can’t be missed” resource/compilation
This time I’ve compiled 50 must watch explainer videos.
Spent like 4 days going through approx 115 explainer videos (mostly of b2b tech business)
While almost every video had 2-3 overly used elements like
Explainer video is no brainer especially for software brands who want to communicate their product story and messaging to their audience.
It’s simply because the explainer does a fantastic job of bringing your product to life, giving prospects a chance to virtually experience it.
So let me list out 9 explainer video examples from that list
First one is of Gitlab
Video
Motion graphics in this video absolutely nailed it
2nd is from Hotjar Video
Liked the use of vector graphics and animation in this one
3rd is from Twilio Video
Similar to Hotjar, this also uses vector graphics. What stood out to me was the fact that no character is customer. They don’t even have eyes.
Often marketers desire to use customer designer vector characters to build brand image.
This video is a testimony, you can literally use plain ones very effectively.
4th is from Jasper Video
Ok this video must have cost big bucks. Just look at the quality of 3d animation and live-action shots.
5th from Zoom
I call this video the perfect example of a live-action plus clean product UI combo.
Zoom is a multibillion dollar brand, yet no fancy animations, or special effects. Simple straight to the point.
Sometimes enterprise brands do things without complicating the basics which in the case of an explainer video is the “Message delivery”
6th explainer video I took is from Wix Video
Here’s the thing with Wix, we all have seen their video ads somewhere. I have to say, despite being irritating, Wix’s video game is really aesthetically appealing.
Font, color pallet, and graphics all look so clean.
7th explainer is from Descript Video
I don’t mean to pinch your budget constrained nerve but videos like this one come at a high price. Regardless of that, the video in itself is amazingly executed
8th video belongs to Maze Video
Have to respect the level of graphics done in this one.
9th is of Deepgram Video
This explainer was fun to watch. Interesting choice of elements used
That’ll be it for this post
What’s that? Did I hear you call for more?
If guys want to watch other explainer examples
You can watch them in this blog
This time I’ve compiled 50 must watch explainer videos.
Spent like 4 days going through approx 115 explainer videos (mostly of b2b tech business)
While almost every video had 2-3 overly used elements like
- generic background music something from YouTube free library
- Non appealing screen recording shots
- Stock footage
Explainer video is no brainer especially for software brands who want to communicate their product story and messaging to their audience.
It’s simply because the explainer does a fantastic job of bringing your product to life, giving prospects a chance to virtually experience it.
So let me list out 9 explainer video examples from that list
First one is of Gitlab
VideoMotion graphics in this video absolutely nailed it
2nd is from Hotjar
Video Liked the use of vector graphics and animation in this one
3rd is from Twilio
Video Similar to Hotjar, this also uses vector graphics. What stood out to me was the fact that no character is customer. They don’t even have eyes.
Often marketers desire to use customer designer vector characters to build brand image.
This video is a testimony, you can literally use plain ones very effectively.
4th is from Jasper
VideoOk this video must have cost big bucks. Just look at the quality of 3d animation and live-action shots.
5th from
ZoomI call this video the perfect example of a live-action plus clean product UI combo.
Zoom is a multibillion dollar brand, yet no fancy animations, or special effects. Simple straight to the point.
Sometimes enterprise brands do things without complicating the basics which in the case of an explainer video is the “Message delivery”
6th explainer video I took is from Wix
VideoHere’s the thing with Wix, we all have seen their video ads somewhere. I have to say, despite being irritating, Wix’s video game is really aesthetically appealing.
Font, color pallet, and graphics all look so clean.
7th explainer is from Descript
VideoI don’t mean to pinch your budget constrained nerve but videos like this one come at a high price. Regardless of that, the video in itself is amazingly executed
8th video belongs to Maze
VideoHave to respect the level of graphics done in this one.
9th is of Deepgram
VideoThis explainer was fun to watch. Interesting choice of elements used
That’ll be it for this post
What’s that? Did I hear you call for more?
If guys want to watch other explainer examples
You can watch them in this blog