- The product
- Is a 2oz hangover shot. We've developed a formula to combat the effects of alcohol.
- Our formula is packed with natural herbs like ginseng berry, reishi mushroom, turmeric, ginger, milk thistle, and more. Our formula is designed to detox your liver, hydrate your body, clear your mind, and ease your stomach.
- Our target market are men and women that drink ages 25-55.
- The market
- The United States alcoholic drink market is expected to increase to $239 billion U.S. dollars in 2018. A report from the Center for Disease Control finds that excessive drinking—particularly binging, defined as more than four drinks for women or more than five for men—cost the U.S. economy nearly $250 billion in 2010.
- Since 2010 there have been some hangover cures popping up in the market. Not until recently have they started gaining steam. One of the more popular hangover drinks is Morning Recovery. They did $4-$5 million in sales their first year. Their one year mark was this August.
- What stage are you in? Do you need money? Are you raising?
- We are in the formulation stage. We've tested the product with over 20 people. Most have said it completely cured their hangover or they felt at least 70% better. We've had two girls that said it did nothing for them. They both admitted they drank way more than usual. The negative feedback we received was about the taste. We are working with a combination of bitter herbs. We currently have a food scientist working on it that claims he solved our bitterness issue.
- We are not looking to raise money right now.
- Customer conversion strategy
- Our marketing strategy is pushing our product hard on Facebook and Instagram. We will be running Facebook and Instagram ads (which we have deep knowledge in). We are in production of making humorous videos we will push on YouTube, Facebook, and Instagram. Once our first batch of 1,000 is ready we have Instagram Influencers ready to run giveaways (all we are providing is the product). We are starting a podcast at the moment. We plan on launching an Indiegogo Campaign once we receive all the feedback from our customers on our first run. We have a couple of other sales channels down the road that no other company is doing right now. With these sales channels we will be right in front of our customers.
- Why you? Whose your daddy and what does he do?!? err, wait. never mind. I mean, why are YOU the best person for this job?
- The core group is Josh, Don,Donny (me). Josh and Donny created a million dollar eCommerce business in 2016-2017. They know how to sale online through Facebook and Instagram. Don has built one of the most well known and respected home inspection companies in Utah. He has years of business experience. We are all health nuts and have been using herbs for years. We know the benefits behind each herb we are using. Aihua is also a part of our team. She holds a PhD in Pharmacognosy, an M.S. in Pharmaceutical Chemistry, and a B.S. in Pharmacy. She has been the driving force behind developing the formula.